Digital Marketing Specialist

Job Details

permanent
Ireland
Human 9
20-03-2024
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Full Job Description

Main Responsibilities:
We run a multilingual Customer Support and Content Review Centre onsite with one of our Technology Clients in Dublin. It is an instantly recognizable, global iconic brand and a place where employees learn, collaborate, and help improve a digital product used by over a billion people worldwide!
We currently have a number of openings for Marketing Optimization specialists. The main purpose of the roles would be to act as a Subject Matter Expert for AdWords campaign optimization for high-value clients in the following areas of language cover – German and French 
 
You will be part of a rapidly growing multilingual client-facing team. The Team will be working onsite with and alongside internal teams for a leading online multinational company to respond to client leads and assist in the success of this project. You will receive extensive training to develop your skills to succeed in an environment that is professional, modern, fast-paced and driven by excellence.
We are committed to investing in our people. We offer a range of training programs at the start and throughout your career with Cognizant to increase your depth of knowledge on world-class platforms and tools
You will have an opportunity to collaborate with a wide variety of stakeholders, both locally and globally.

Further responsibilities:
  • Implement optimization solutions: build campaigns for high-value advertising customers
  • Create Keyword packs, bids, and budget suggestions. Gather and analyze data at the account level and campaign level
  • Create reports to support or aid the optimization strategies
  • Use optimization techniques and work on optimization aligned to customers' goals across Search, Google Search Network (GSN), Mobile and YouTube.
  • Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients
  • Maintain a thorough understanding of departmental processes and policies
  • Provide excellent customer service to Account Leads
  • Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement
Job Requirements:
Candidate Profile:
  • Fluency in English and one other language as required.
  • Digital marketing experience (Client service or account management), including AdWords Optimization experience
  • AdWords Search fundamentals certified
  • Experience working in a B2B environment and active use of Digital/Internet and online applications (AdWords, Advertising, etc.)
  • Demonstrated capacity for critical thinking, analysis and attention to detail
  • Strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment
  • Technologically savvy - the ability to learn, retain and apply large amounts of product, process, policy, and with
  • Clearly demonstrated passion for a culture of excellence and commitment to quality in customer service 
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