Digital Marketing Specialist

Job Locations IE | IE

Category

Marketing

Hybrid status

Remote = Work is completed remotely

OtterBox are seeking a Digital Marketing Specialist , with expertise in working internationally . Reporting to the Assistant Digital Marketing Manager, the successful candidate will have proven skills in implementing, tracking , adapting and analysing digital Campaigns , whilst influencing strategic direction and driving impactful business results.  This position will be based 100% remotely in Ireland. Applicants in the Cork area will work hybrid out of our Cork office.

This is a fast-paced role in a dynamic entrepreneurial business , meaning the ideal candidate must have initiative , energy and drive, with a proven ability to manage multiple projects and meet multiple deadlines.  

Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.

Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together.

By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.

And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all.

For more information visit otterproducts.com

• Develop and implement comprehensive online acquisition strategies aligned with organisational goals, partnering with eCommerce
• Ensure integration with available digital marketing tools to maximise overall digital marketing impact in EMEA & APAC.
• Leverage SEM, SEO, Social Media and Paid Media Buys with proven impact on brand awareness growth, lead generation and uplift in conversions is essential 
• Co-ordinate (whilst effectively communicating with) external agencies and in house stakeholders to ensure campaigns/KPIs meet with company objectives
• Successfully identify target audiences and devise digital campaigns that engage, inform and motivate 
• Manage the day-to-day media campaign budget. Plan and set monthly budgets, with KPIs, whilst efficiently tracking spend and impact
• Analyse campaign performance and provide recommendations for optimization of digital campaigns. Leverage all available tools including Google Analytics (Universal & GA4)/any digital marketing tool, for example, Meta, Google Adwords, DataStudio for ongoing insight and reporting on KPIs, across all media platforms and provide solid recommendations and insights. 
• Data Analysis: Use data insights to make data-driven decisions, strategic recommendations and ensure ongoing optimisation of campaigns for continuous improvement. 
• Manage and grow the OPI affiliate program with our Affiliate agencies. 
• Manage affiliate relationships for APAC and EMEA to ensure alignment with eCommerce goals. 
• Manage bi-monthly meetings with our affiliate agencies to discuss campaign performance, upcoming promotions, and strategic initiatives. Review potential publishers, provide guidance and advice to affiliates to help them maximize their earnings.  
• Analyse affiliate performance data to identify opportunities for improvement. Review and accept orders at the end of each month/Provide monthly return order reports to cross check return order with their report.  
• Partner on cross-functional OPI digital marketing projects 
• Communicate effectively with our global colleagues to ensure alignment 
• Monitor and share competitive intelligence to differentiate the OtterBox range across digital landscape, including online marketplaces 

• Digital agency experience is preferred
• Bachelor of e-Commerce / Digital Marketing or related discipline
• Minimum 3 years’ experience in e-commerce / digital marketing, ideally in the FMCG space
• Minimum 3 years’ experience in using latest digital marketing tools (ex: Google adwords, Google Analytics, Google Search Console; Optional: DataStudio, Power BI)
• Experience across the digital marketing mix (SEM, Affiliate Marketing), including ability to monitor campaign effectiveness and report on KPIs
• Familiarity in using social media platforms (Meta Business Suite, Wechat, Weibo, Sprout Social) and social media analytics tools (Meta Ads Manager) is an advantage
• Chat GPT and Prompt Engineering experience an advantage 
• Ability to collaborate effectively with remote teams across multiple markets on simultaneous projects
• Strong communication and presentation skills, with ability to translate complex data into a concise insight 
• Strong analytical skills and proficiency in data-driven decision-making
• Strong attention to detail and quality control in your outputs/data/reporting 
• Energetic, solutions focused, proactive team player with natural initiative 
• Collaborative ethos and ability to live the company Core Values daily
• Fluent in English  

#LI-Remote

 

Otter Products International is an equal opportunities employer (EEO).

All applicants will be considered for employment regardless of their race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a minority, birth, disability, age, sexual identity or any other characteristic

USD $0.00/Yr.

USD $0.00/Yr.