Marketing Manager Communications, White Claw - Global

Full Job Description

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!

As our new Marketing Manager, Communications for White Claw as part of our Global Brand Team, you will be responsible for driving the development and execution of a comprehensive, culture-transcending communication strategy, with a primary focus on the North America markets, working collaboratively to ensure campaign translation, creative optimization, and impact across multiple regions.

• Support the development and execution of global brand campaigns and activations for White Claw.
• Work with the Global Communications and Insights team to control foundational brand strategy and guide global adaptation and go-to-market approaches based on local needs and market development stage.
• Lead the disruption of the alcohol market by developing "voltage communications" that create conversations and consumer reactions, projecting a relevant brand point of view in each international market.
• Embrace a data-first mindset, continually evolve work through testing and learning in real-time, and adjust messaging and creative to drive performance metrics across geographies.
• Stay closely attuned to emerging trends and culture in relevant markets to ensure White Claw remains engaging and relevant with its communication approach.
• Collaborate with leaders from various teams, including Local Marketing, Cultural Marketing, Insights, Digital Center of Excellence, and Innovation, to create integrated communications programs that make a significant impact and become part of the cultural conversation
• Delivery of North America 360 through the line Campaigns, as well as Playbooks and Toolkits OTIF bi-annually to markets

• Bachelor’s Degree in Business, Marketing, Commerce or related field.
• 8+ years’ experience driving large-scale global marketing programs for world-class and well-loved consumer brands within the FMCG, CPG, or alcohol beverage industry.
• Experience of working at consumer brands, at creative agencies or consultancies.
• Proven ability to manage and lead teams toward common goals. 
• Experience of large-scale campaigns, but also community and social-first thinking.
• US or North American market experience is an advantage.

• A deep understanding of the business landscape combined with an ability to adapt rapidly to new sectors and evolving company demands.
• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in on organization.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent communicator, compelling storyteller. 
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity and thrives without a set playbook.

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.