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Commercial Director, Take Home Trade, Revenue & Category Growth, Diageo Ireland (Northern Ireland & Republic of Ireland) Dublin, Ireland, Reporting into Managing Director Diageo Ireland Diageo Ireland is the leading premium drinks business and one of the largest and best-performing food and drink exporters in Ireland. Our success is built on a rich Irish heritage. From the founding of the Guinness brewery in 1759 to the creation of Baileys four decades ago, we are one of Ireland's longest standing businesses and best-known brands. Our operations have a positive impact on the economy across the island of Ireland. With over €1 billion in exports, we are the leading exporter of alcoholic beverages. Our business is sustained through innovation, and we are constantly looking to build new experiences for, and responding to, the changing needs of our customers and consumers. In the Island of Ireland market, we employ 250 people, who are part of a wider team of 1,200 highly skilled professionals across five operations, including brewing, production of liqueurs, marketing, sales and commercial support. As an inclusive, high performing team, we are passionate about building sustainable growth, and we live our purpose of celebrating life, every day, everywhere across the Island of Ireland (IOI). The Overview This role has responsibility for the IOI Off-Trade Commercial Function, Customer Marketing, Revenue and Category Growth Functions. The role leads a large Sales Function with a direct team of Diageo senior leaders reporting directly to it. The rest of the function includes a wider Diageo team in addition to an outsourced sales team. The Revenue and Category growth responsibility leads Category and Net Revenue Management. The role will partner with a number of functions such as Finance, Marketing, Reserve, Supply Chain, Legal, HR and CR. As a key member of the Ireland Executive Team, the Commercial Director Take Home Trade, Revenue & Category Growth will play a pivotal role in shaping strategic decisions and driving business growth. This role offers the opportunity to work within a high-performing executive team and gain exposure to senior leaders across multiple functions, contributing to a dynamic and future thinking business. The overall volume consumption of alcohol is decreasing year on year due to changing consumer consumption patterns. In response, the business has transformed itself both in terms of results and culture through a ruthless focus on performance, ambition, execution standards and simplification. We know what it takes to win. The opportunities for our brands in this market is limitless. What sort of leader are we looking for? The Commercial Director Take Home Trade, Revenue & Category Growth is expected to lead the charge in driving growth and profitability for the business in Ireland, with a focus on digital transformation, customer centricity, building winning & diverse teams. The role is responsible for setting and executing the overall in-year commercial strategy to ensure achievement of key performance indicators across the full P&L including Share, NSV, Gross, and Operating Margin. Purpose of Role Leading the development of the go to market commercial plan to deliver today and shape tomorrow, enabling Diageo to win, internally and externally across financial, market share and TAG survey metrics. The role is responsible for joint value creation and owns the Island of Ireland Take Home Trade 'go to market strategy" to deliver enduring partnerships through customer collaboration, strategic partnerships, joint business planning and contract management. Top Accountabilities The role will be evaluated based on the delivery of winning quality market share, market execution across channels and customers and delivering the P&L targets through cross functional collaboration across the IBP (Integrated Business Planning) and bringing to life the ambition for Digital and Inclusion & Diversity. The key accountabilities are as follows 1. Deliver Quality Growth - Deliver the channel P&L (Market share, Revenue, Operating Margin and Cash) brilliantly balancing volume, price and mix through smart investments and efficient choices (overheads, TI (Trade Investment), A&P (Advertising & Promotions) ensuring positive ROI (return on investment)) through trade terms, data driven M&E (Measure & Evaluate) and compliance tracking. 2. Drive brilliant execution - Best in class execution to deliver consistently and impact the now of purchase through best-in-class innovation, brand activation, Minimum Product Assortment (MPA) and Minimum Activation Standards (MAS) 3. Ensure channel optimisation - Identification of risk and opportunities to drive investment choices across the whole business including Marketing and Strategy to deliver short terms goals. 4. Build the best quality talent with strong bench strength and diverse succession plans - An amazing team of leaders, obsessed with winning at the point of purchase and building wining relationships and great strategic partnerships. 5. Deliver sustainable growth - Alongside our partners and suppliers, deliver on our Society 2030 targets (positive drinking, I&D, G2G) Qualifications and Experience Required Bachelor's degree in business, marketing, or related field; MBA preferred. Minimum of 15 years of experience in executive-level commercial leadership roles, with a focus on digital transformation, customer centricity, building winning & diverse teams, promoting a safety culture. Proven track record of driving revenue growth and profitability, with a strong understanding of digital marketing, e-commerce, sales, and category management. Strong strategic thinking and analytical skills, combined with a creative and innovative mindset that is always looking for new ways to drive success. Commercially astute business leader, with extensive FMCG and complex market experiences with customers & channels. Outstanding leadership capability - Experience in leading large teams, able to engage others around the business agenda, delivering strong and authentic business partnerships A combination of functional expertise, intellectual insights, and change leadership experience. Successful track record with a sound knowledge of both sales and marketing with an excellent understanding of NPD, Distribution, Sales forecasting, Pricing, Advertising and sales promotion, corporate relations and Marketing planning and control. Diversity statement- Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 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