12 Marketing Strategy jobs in Ireland

Senior Data Analyst Marketing Strategy Performance

Dublin, Leinster Cpl Resources - Technology

Posted 16 days ago

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Senior Analyst, Marketing Strategy & Performance Were looking for a Senior Analyst to join the Global Marketing Strategy & Performance team as co-lead in developing a cutting-edge marketing core reporting and insights framework (our SSOT). Youll collaborate closely across the team, using your Tableau expertise and advanced SQL skills to build unified datasets, interactive dashboards, and standardized scorecards for Global Field Marketing leadership. Your contributions will shape planning, problem-solving, and decision-making, ensuring data accuracy and compelling visualizations to support the SSOT framework About the Team This role reports to the Director of Global Marketing Analytics & Strategy and works in partnership with cross-functional stakeholders to deliver data-driven alignment across global marketing operations. Key Focus Areas Co-lead and shape the strategy, scope, and rollout of the SSOT framework. Own core aspects of the project, working hands-on with data integration, dashboard creation, and stakeholder alignment. Responsibilities Lead planning, development, and deployment of the SSOT framework. Consolidate and integrate data from multiple marketing systems into unified datasets (SSOT Data Cube). Write advanced SQL queries (ETL/ELT workflows, dbt, Snowflake) to extract, transform, and analyze data. Design and build interactive, automated dashboards in Tableau to drive insights and accessibility. Engage in technical decision-making with the development team during SSOT implementation. Own tasks on the SSOT Roadmap and ensure milestone execution. Create standardized performance scorecards using predefined templates. Proactively detect and resolve data integrity issues throughout development. Maintain documentation and promote best practices (Tableau, SQL, SSOT methodology). Provide technical guidance and collaborate closely with team members on analytical solutions Required Skills & Experience 46+ years in Marketing Analytics, Business Intelligence, or related data-focused rolesemphasizing data visualization, reporting, and collaboration. Expert-level Tableau skills: dashboard development, automation, and advanced visualizations. Strong SQL capabilities: extraction, transformation (dbt), complex queriesespecially in Snowflake or equivalent. Hands-on experience with data consolidation and integration across multiple systems. Solid grasp of data warehousing concepts, data modeling, and project management fundamentals. Excellent analytical, problem-solving, and attention-to-detail skills. Strong communicator with the ability to collaborate and lead projects across teams. Background in creating dynamic reporting templates and scorecards in Tableau. Bachelors degree in Computer Science, Information Systems, Statistics, Business Analytics, or a closely related field. Nice-to-Haves / Additional Qualifications Familiarity with data engineering best practices and toolkit. Experience in marketing systems or campaign-related data workflows. Hands-on experience with automated data pipelines and visualization maintenance. Interested? Send your CV to to apply! ? #LI-AF1 Skills: Data Data Analyst SQL
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Senior Analyst - Marketing Strategy & Technical Analytics

Dublin, Leinster Reed Global

Posted 16 days ago

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Job Title: Senior Analyst, Marketing Strategy & Performance - Technical Analytics (Contractor) Department: Strategy & Operations - Performance Function, Global Field Marketing (GFM) About the Role: We are seeking a highly skilled Senior Analyst with a strong foundation in data engineering best practices to join our Global Marketing Strategy & Performance team. This role is pivotal in co-leading the development of a Single Source of Truth (SSOT) reporting and insights framework for Global Field Marketing (GFM). You'll collaborate closely with cross-functional teams to design unified datasets, build interactive dashboards, and create standardised scorecards that drive strategic decision-making. This is more than a support role-you'll be a key partner and co-lead, shaping the direction of the SSOT initiative. Your expertise in Tableau, SQL, and data engineering will be essential in building scalable, efficient, and insightful reporting solutions. Key Responsibilities: Lead the development and execution of the SSOT framework, applying data engineering principles to ensure scalability and accuracy. Consolidate and integrate data from multiple marketing systems into unified datasets using best-in-class data practices. Write and optimise advanced SQL queries (including dbt) for data extraction, transformation, and analysis, with a focus on performance and efficiency. Design and build automated, interactive Tableau dashboards that enhance data accessibility and visual storytelling. Collaborate with the SSOT development team on technical planning, implementation, and decision-making. Own and execute tasks on the SSOT roadmap, including data workflows and scorecard development. Develop standardised performance scorecards based on defined templates to ensure consistency and usability. Proactively identify and resolve data issues using structured, process-oriented approaches. Contribute to documentation and best practices for Tableau, SQL, and SSOT methodologies. Provide technical guidance and support to team members, sharing insights and collaborating on solutions. Required Skills & Experience: 4-6+ years in Marketing Analytics, Business Intelligence, or a similar data-focused role with a strong emphasis on data visualisation and engineering. Expert-level Tableau skills for dashboard development, automation, and complex visualisations. Advanced SQL proficiency, including experience with dbt and Snowflake. Proven ability to consolidate and integrate data from multiple sources using sound data management principles. Solid understanding of data warehousing, data modelling, ETL processes, and project management. Strong analytical and problem-solving skills with a proactive, detail-oriented mindset. Excellent communication and collaboration skills to work effectively with cross-functional teams. Demonstrated experience in leading projects and developing dynamic reporting templates and scorecards. Bachelor's degree in Computer Science, Information Systems, Statistics, Business Analytics, or a related field. Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided. Skills: Data Eng Snowflake Scorecards & Quality Assurance
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Strategic Procurement Manager, Marketing

Dublin, Leinster Google

Posted 6 days ago

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Minimum qualifications:
+ Bachelor's degree in Business Administration, Supply Chain Management, Finance, Marketing or related field, or equivalent practical experience.
+ 7 years of experience in multi-disciplined marketing procurement.
+ 3 years of experience in category strategy development and sourcing within Marketing categories.
Preferred qualifications:
+ Master's degree, PhD, or certifications in Procurement, Supply Chain Management or Marketing.
+ Experience in executing sourcing strategies, RFx processes, agreements, and supplier evaluations within designated categories, with a track record of achieving cost savings and value creation.
+ Experience leading projects or initiatives aimed at improving procurement processes, implementing new strategies, or driving innovation within the category.
+ Experience analyzing procurement data, generating reports, and providing insights to support decision-making and performance evaluation within the category.
+ Knowledge of agreement drafting, review, and management within the category, ensuring compliance with legal and company standards, and experience in partnering with Agreement Teams.
In the Google Procurement Organization (GPO), our aim is to unlock the value for Google to reinvest in what matters most. We do this by bringing velocity, efficiency, and security to buying at Google, while partnering across Google to deliver solutions fit for purpose. As a centralized organization operating in a high complexity environment, we bring "one voice" to stakeholders and suppliers to ensure the best outcomes. Our organization fosters a culture of collaboration and innovation while providing opportunities for ongoing career growth and development.
Within the Google Procurement Organization, the Category Management team partners closely with key stakeholders to help shape and implement procurement strategies. The Category team is responsible for developing and driving holistic category strategies, managing stakeholder relationships, and bringing excellence to Google-wide sourcing, supplier, and agreement management.
In this role, you will be responsible for pioneering innovative category and sourcing strategies, cultivating supplier relationships, and optimizing spend categories through data-driven insights to unlock value for Google.
+ Play an integral role in the development of multi-year global category plans and strategies across marketing events, media, and sponsorship sub-categories (e.g., including defining buying channels, supply base profiles, purchasing policies, SRM program, operational efficiencies, etc.).
+ Support alignment of procurement initiatives with stakeholder business objectives through an understanding of business requirements.
+ Participate in cross-functional teams executing category initiatives and help ensure delivery of maximum value across the procurement process.
+ Contribute to the compliance tracking of category specific policies, performance metrics, and analysis of market trends and leading practices.
+ Contribute to global marketing category strategy, working with Product Marketing Managers, Marketing suppliers, and cross-functional teams (e.g., Marketing Operations, Legal, FP&A, Contracting Operations, Commercial Operations, etc.).
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
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Brand Partnerships & Strategy Controller

Dublin, Leinster Marketing People Ltd

Posted today

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Are you a strategic leader with a passion for building iconic brands and driving commercial growth? Weve partnered with Irelands Brand Building Experts, they are looking for a Brand Partnership & Strategy Controller. This role will be part of the Commercial Leadership Team and help shape the future of Irelands leading brand house. Reporting to the Commercial Director, this senior role offers full P&L responsibility for a portfolio of top-tier clients across the Beauty, Personal Care, and Healthcare sectors. You will champion brand, category, and shopper excellence, leading high-impact commercial plans and cultivating long-term, collaborative client relationships. As the senior point of contact for some of Irelands most recognisable brands, you'll inspire a team of Brand Managers to deliver outstanding results, bring strategic insights to their clients, and continuously push the boundaries of innovation and execution. What Youll Do: Lead brand strategy, category planning, and go-to-market execution. Own the client relationship, driving performance through insight, trust, and collaboration. Coach and develop a high-performing team. Translate shopper, category, and consumer insights into powerful growth plans. Manage P&L, commercial planning, and annual brand activation cycles. Partner with cross-functional teams and agencies to deliver best-in-class executions. What Youll Bring: 5+ years in a Senior Brand/Marketing or Client Manager role, ideally in beauty or healthcare within Irish retail. Proven success delivering commercial growth through brand plans and activations. Strong leadership, analytical, and stakeholder management skills. Deep understanding of P&L management, shopper behaviour, and retail trends. Ability to thrive in a dynamic, fast-paced environment. Location: Dublin City - Hybrid Salary: Strong Package Job Ref: 9461EK Skills: Marketing Brand Manager Beauty Healthcare
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Digital Marketing Executive

Limerick, Munster Cpl Resources - Limerick

Posted 1 day ago

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Digital Marketing Executive Our client, a fast growing ecommerce focused organisation in Limerick city centre are now, due to a continuous business growth, looking to expand their team & recruit a Digital Marketing Executive. This is a fantastic opportunity for an ambitious & suitably qualified marketing professional to further develop their career in a dynamic industry sector with strong further growth prospects, so if youre interested, please apply! The Job: As a key part of the team & reporting directly to the Managing Director, you will play a key part in ensuring the ongoing success of the company's digital marketing programmes & client focused projects. More specifically this will include duties such as defining digital marketing strategies & rolling out targeted campaigns, enhancing brand awareness, tracking/reporting web analytics, leading social media engagements, running event schedules, creating engaging content & preparing in-depth project reports for client teams. Your Skills & Experience that we need: 3rd level degree qualified ideally in marketing or a related discipline. 2-3+ years relevant experience ideally gained in a digital marketing or comms focused role. Fully proficient with analytics tools & utilising social & creative media Excellent interpersonal skills. Proven ability to self-manage, plan strategy & deliver on projects. Full & clean Irish driving license ideally. The Offer: The is a full time/permanent position with base salary, depending on experience/qualifications but expected to range up to approx. 40k + annual bonus & other benefits. This role will be fully office based in Limerick city centre. Candidates with restricted visas/work permits will not be considered. How to Apply: If youre interested in applying or want to know more about this job 1st, contact Thomas Hogan in CPL Limerick in complete confidence on or email your Cv to For a full list of open jobs, have a Skills: 'marketing' 'digital marketing' 'events' Benefits: Paid Holidays Gym Pension Bonus Laptop Expenses
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Digital Marketing Intern

Dublin, Leinster Servook

Posted 14 days ago

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Want to work for a Startup?

Who are we? 

Servook is a fast-growing platform for booking callout services nearby (Barbers, babysitters, cleaners, personal trainers, dog-walkers etc).

Our mission is to make the life easier for customers who need to book a service provider around the area, as well as helping the service providers to grow their businesses by having a free booking management platform.

Responsibilities

  • Create the content on Servook social media platforms
  • Generate graphics for content marketing
  • Manage Google and Facebook ads
  • Plan and manage marketing activities

The ideal candidate should possess a Marketing background, either related to the academic or professional field as well as graphics skills, such as Adobe Photoshop / Illustrator, etc (ideally but not required). The intern has to demonstrate passion and willing to learn and actively participate in Servook's marketing projects. Excellent communication, organisational, and relational skills are essential to fulfil this role position.

Benefits

  • Work from home
  • Experience letter will be provided
  • Opportunity to grow and be part of our team


Send us your CV.
Servook

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Social Media & Digital Marketing

Dublin, Leinster Executive PA Forum

Posted 7 days ago

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Miss Jones x Executive PA Forum
-social media engagement
-photo/video content compilation
-suggesting ideas for blogs
-updating our website with content
-devising new ideas to increase marketing subscribers/readers
-CRM updates
-help finding new venues for our directory and thinking of ways to promote and market the directory
Candidate preferences:
-Candidate would ideally have copywriting/proofreading skills; be familiar with connecting with others and engaging on social media platforms, mainly Instagram and Linked In.
-Bonus if Intern is familiar with Canva, Wordpress, GDrive, Mailchimp or other e-mail marketing software, CRM eg Hubspot, Zoho or Salesforce.
We are open to any length of internship. The role is preferably in Dublin but if you are based anywhere in Ireland, let us know!
We are having problems receiving applications. Please contact if interested.
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Digital Marketing Manager, Maternity Cover - Kilkenny

Kilkenny, Leinster IFAC

Posted 8 days ago

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Digital Marketing Manager- Maternity Cover- Kilkenny Are you ready to join a high-performing team delivering excellent outcomes? We are seeking a Marketing Manager to join our talented team. This role is an excellent opportunity to build a rewarding career in one of Ireland's fastest growing professional service Firms. The successful candidate will work closely with our Marketing Team in Kilkenny. About Ifac: Founded in 1975, Ifac is Ireland's specialist professional services firm for the farming, food, agri, and family business sectors. We are an award-winning employer and one of Ireland's Top Ten Accountancy firms. Ifac is also one of Ireland's Top200 Employers 2025 as listed by the Irish Independent in partnership with Statista, and a PrimeGlobal member firm. Our Purpose: Ifac's purpose is to help its clients to build profitable sustainable futures, so that people and communities across Ireland can thrive. Our Ambition: With a strong focus on global best practice, Ifac has set its ambition to be a global leader in agrifood advisory, while also driving growth and excellence in Ireland's dynamic SME sector. Life at Ifac: Working at Ifac means being part of a dynamic team that values collaboration and professional growth. Ifac emphasises a balanced work-life environment, offering flexible working arrangements and opportunities for continuous learning and development. Our Values At Ifac, we are dedicated to cultivating a workplace grounded in the core values of Energy, Commitment, Foresight, Collaboration, and Respect. Our new Company Secretarial Administrator will embody the energy to tackle any challenge, the commitment to the little things, the foresight to anticipate what's needed, the collaboration to make it possible and the respect the everyone deserves." Making an impact: We build strong client connections through great service, sectoral expertise, and deep engagement. Many of our clients have been with us for generations and we have helped those families build and retain wealth, transition assets, and optimize opportunities. The Role: The role will include: Website development and management Own the social media channel matrix Oversee lead generation and awareness campaigns Lead on HubSpot management including campaign execution and workflows Coordinate and maximise the use of various offline communications assets for use online Uphold brand guidelines across all digital touchpoints. Our Marketing Manager will be a key member of our expert team and contribute to the growth and development of the Practice. You will be: Intelligent and energetic with the highest standard of integrity. A people person with a growth mindset. Accessible and open to our team members; always willing to listen, learn and support. Ready to participate in a range of high-impact projects. A trusted colleague. The Ideal Candidate: Our ideal candidate will have a minimum of three years of experience working in a similar position and will have; Excellent communication and time management skills. A willingness to learn and grow professionally. Excellent organisational skills and attention to detail, with the ability to manage multiple tasks and priorities effectively. Ability to prioritize tasks effectively and manage multiple deadlines in a fast-paced environment Proficiency in HubSpot, Google Ads, Meta Ads and analytics platforms essential. Strong copywriting and content creations skills. Confident multitasker. Comfortable leading projects and working cross-functionally. Experience managing a website - we use Storyblok, but experience with other CMS is applicable. Rewards Our Digital Marketing Manager will receive; Competitive salary Generous annual leave allowance Supportive family orientated workplace policies Blended WFH Well-being benefits, including the EAP programme, Regular wellness, social, and charity activities throughout the year Voucher at Christmas To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.
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Digital Marketing Strategist, Customer Success Acceleration, gTech Ads

Dublin, Leinster Google

Posted 4 days ago

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Minimum qualifications:
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in strategy, analytics or insight-based product solutions.
+ 1 year of experience working in customer relationship development, account management, media consulting, client/stakeholder management, or a similar role.
+ Ability to communicate in English and Italian fluently to support client relationship management in this region.
Preferred qualifications:
+ Experience using analytics to solve business problems, coding (e.g., Python, R, SQL) and querying databases.
+ Knowledge of online marketing strategy and tactics, and in managing digital advertising campaigns with a focus on performance marketing.
+ Ability to build and maintain excellent relationships with stakeholders.
+ Ability to build narratives to influence clients utilizing data and insights.
+ Ability to collect, analyze, and interpret data to derive insights.
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
As a Digital Marketing Strategist (DMS), you will be an expert in the analysis of our customers advertising activities and the markets in which they operate. You will craft recommendations and solutions for our customers and have an understanding of the market, industry, and business model of the companies you work with. You will anticipate how decisions are made, persistently explore and uncover the business needs of Google's clients, and interpret how our range of product offerings can grow their business.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video ( .
+ Collaborate closely with Account Managers/Account Executives to determine the optimal support for the client portfolio.
+ Develop and apply knowledge of the market, industry, products, and tools in preparation to offer solutions for our clients' business challenges.
+ Analyze data and trends in order to create meaningful insights for clients.
+ Implement solutions, track performance, and optimize against advertiser goals.
+ Report on key performance indicators and value delivered for customers. Create proposals to represent solution design around client goals.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
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Digital Marketing Strategist, Customer Success Acceleration, gTech Ads (English, Italian)

Dublin, Leinster Google

Posted 5 days ago

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Minimum qualifications:
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in strategy, analytics or insight-based product solutions.
+ 1 year of experience working in customer relationship development, account management, media consulting, client/stakeholder management, or a similar role.
+ Ability to communicate in English and Italian fluently to support client relationship management in this region.
Preferred qualifications:
+ Experience in advertising, sales, marketing, consulting, or media.
+ Knowledge of online marketing strategy and tactics; expertise in managing digital advertising campaigns with a focus on performance marketing
+ Ability to build compelling narratives to successfully influence clients utilizing data and insights.
+ Excellent project management skills with the ability to oversee multiple, simultaneous solutions, supported by internal teams.
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
As a Digital Marketing Strategist, you will be an expert in the analysis of our customers advertising activities and the markets in which they operate. You will craft recommendations for our customers and have an understanding of the market, industry, and business model of the companies you work with. You will anticipate how decisions are made, and explore the business needs of Google's clients, and explain how our product offerings can grow their business. You will set the strategy for how the advertising can reach the audience.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video ( .
+ Collaborate closely with Account Managers/Account Executives to determine the optimal support for the client portfolio.
+ Develop and apply knowledge of the market, industry, products, and tools in preparation to offer solutions for our clients business issues.
+ Analyze data and trends in order to create meaningful insights for clients.
+ Implement solutions, track performance, and optimize against advertiser goals.
+ Report on key performance indicators and value delivered for customers. Create proposals to represent solution design around client goals.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
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