7 Brand Management jobs in Ireland

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
- Be the resident marketing and communications expert for Mastercard Connect
- Develop product collateral and other marketing assets
- Work closely with the Product team to develop launch strategies for new products & features
- Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
- Defines and leads execution of go to market strategy for a product or feature release
- Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
- Supports development of product value propositions that are consumer-led
Experiences
- Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
- Experience leveraging multiple sources of data to identify insights and develop content through various channels
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Product Marketing Director Circa €130k DOE, + Package Dublin 2 We are hiring a Product Marketing Director at a very exciting stage of transformation for this international financial services provider. This person will have worked in a similar role already and have a track record of delivering a strategy of innovative product development in the Insurance or Banking area in an international role. Already with a fantastic understanding of the financial services market across Europe. Your role will involve complete ownership of new product innovation strategy, rolling out an effective support and training portfolio to partner network, and building a team to deliver on your strategy. You will take a hands on approach from design, develop and implementation. Working across the organisation, collaborating with Actuary, Sales, Board members, Legal, SLT and partners. It is essential you have no less than 15 years product marketing experience in a Bank or Insurance company with at least 5 ideally more, servicing the wider European market. If that's you apply with your CV for immediate consideration. Pls note: Only those with Product marketing experience in Banking or Insurance with a strong track record already in the wider European market will be considered. Skills: Product marketing Team Management Leadership Benefits: Pension Healthcare Bonus

Job Description About J.P. Morgan Workplace Solutions: J.P. Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. We serve over 2,000 corporate clients, from start-ups to multinational corporations, managing nearly $300 billion in assets for over a million employee participants worldwide. Our dedicated global team of over 1,000 professionals is at the forefront of transforming equity compensation worldwide. Role Overview: We are seeking a motivated and detail-oriented Associate Product Marketing Manager to join our dynamic marketing team. In this role, you will support the development and execution of product marketing strategies that drive awareness, adoption, and growth of our B2B technology solutions. As a Product evangelist, you will bring our roadmap to life, crafting go-to-market strategies and messaging that resonate with our clients and prospects. Your work will ensure that our sales and marketing materials put our clients at the heart of everything we do. You will work closely with cross-functional teams to ensure our products are effectively positioned in the market and meet the needs of our customers. Your ability to translate technical information into clear, engaging content will be key to your success and driving lead generation campaigns. Key Responsibilities: Market Research & Analysis: Conduct thorough market research to identify customer needs, industry trends, and the competitive landscape. Use insights to inform product positioning and messaging, ensuring our solutions meet market demands. Go-to-Market Strategy: Develop regional go-to-market strategies for our products and services, working closely with digital teams to ensure successful delivery. Product Positioning & Messaging: Assist in developing clear and compelling product positioning and messaging that differentiates our solutions in the market. Ensure consistency across all marketing channels. Content Creation & Management: Collaborate with content writers and creative designers to create and maintain a library of marketing assets, including product brochures, case studies, whitepapers, videos, and presentations. Sales Enablement: Support the sales team with product training, sales tools, and resources to effectively communicate the value of our solutions to prospects and customers. Keep the RfP and Sales Enablement team informed of product updates. Campaign Planning & Execution: Assist in the planning and execution of integrated marketing campaigns, including digital marketing, events, and webinars, to drive product awareness and demand. Customer Feedback & Innovation: Gather and analyze customer feedback to identify opportunities for product improvement and innovation. Liaise with teams across Workplace Solutions to ensure quality content and accuracy of our products and services. Qualifications: Bachelor's degree in marketing, business, or a related field. 5+ years of experience in product marketing, preferably in a B2B technology environment. Strong analytical and research skills, with the ability to translate data into actionable insights. Excellent written and verbal communication skills, with the ability to simplify technical information for a broader audience. Ability to work collaboratively in a fast-paced, cross-functional team environment. Proficiency in marketing automation tools and CRM systems is a plus. A proactive and self-motivated approach to work, with strong attention to detail. Qualifications: Bachelor's degree in marketing, business, or a related field. 5+ years of experience in product marketing, ideally in a B2B technology company. Strong strategic thinking and project management skills. Demonstrated success in developing and executing integrated marketing campaigns. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced environment. Understanding of the equity compensation industry. Ability to translate technical terms into digestible, human content. Strong written skills and ability to interpret brand guidelines and style guides. Passionate about putting our audience first. Why Join Us? Innovative Environment: Be part of a team that values creativity and innovation, where your ideas can make a real impact. Global Reach: Work with a diverse team of professionals dedicated to transforming equity compensation on a global scale. Career Development: We are committed to your professional growth and offer opportunities for advancement within the company. Collaborative Culture: Join a supportive and collaborative environment where teamwork is key to our success. About Us J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. About the Team J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.

Overview Strategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty's business goals and the company's brand strategy. Responsibilities Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty Influences specialty business strategy and direction Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement Develops global go-to-market strategy in close collaboration with product management, sales, and global functions Develop value proposition, claims, and messaging in alignment with brand guidelines Ensures successful execution of global and regional product launches Understands and uses customer personas and buyer journeys to develop marketing strategy and plans Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy Establishes objectives for campaigns and channels, including customer meetings and events Provides measurable input to marketing and specialty processes, systems, and operational plans Able to work independently to understand root causes for a variety of unique and difficult issues Manages large, complex marketing initiatives of strategic importance involving cross-functional teams Foster and maintain a workplace culture respectful and supportive of individual differences Must work and interact effectively and professionally with and for others throughout various levels of the global organization Must maintain company values, policies and standards Must have effective oral and written communication skills Ensure that Cook's Code of Conduct is considered in all business matters carried out on Cook's behalf. Qualifications Bachelor's degree required in marketing or business. 7-10 years of relevant experience in strategic marketing. Experience in developing effective marketing strategies and plans that drive business goals. Global and domestic travel will be required. Analytical and problem-solving skills with an operations mindset. Experience working with sales and marketing teams. Experience in brand management and product marketing. Willingness and availability to travel on company business as required. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.

Musgrave is one of the Europes most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain. Every day we feed one in three people in Ireland through 18 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place. We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve. We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too. We are inviting applications for an Own Brand Product Development Manager. The successful candidate will join a vibrant Own Brand Team that develops and markets leading retail Own Brand products, both food and non-food, including SuperValu, Centra and Musgrave Excellence brands. The role includes managing a team of product developers and product technologists, working closely with the Head of Own Brand, Trading Managers and Category managers for the relevant categories, as well as cross functionally in particular quality & sourcing. Responsibilities of the role include, but not limited to: Managing the development process of own brand products across retail & wholesale brands Managing, leading & developing a team of product developers and technologists to deliver the business strategy Developing the annual product development plan in conjunction with the development &trading teams, with reporting and updating of progress of same. Supporting team in sourcing, developing and launching the plan in line with the stage gate development process and category strategies, & ensuring products commercially viable Ensuring products launched are in line with benchmarks and in line with ambition for brand rejuvenation work streams & category strategies Ensuring all products are launched in line with relevant legislation and Musgrave policies, and have fully product & packaging specifications in place for launch. Responsible for ensuring OB policies are in place to support product & packaging development, and ensuring reviewed & updated annually Support the innovation process, idea generation and pipeline build to deliver business ambitions This role is the own brand lead for packaging & sustainability, working cross functionally with the Food Leadership team, Head of Sustainability and industry experts ensuring sufficient direction and guidance in place to deliver the OB elements for the sustainability strategy Responsible for leading, implementing and continually developing ways of working in OB to ensure they are embedded in the business, working closely with Ambient Development Manager Working closely with the own brand design team and the own brand operations team to ensure best execution of own brand opposite shopper This role is the OB lead on health, working cross functionally and with industry experts The ideal candidate: Must have at least 3 + years experience in development / technical role Will have a love of food and deep knowledge & interest in food trends Must have knowledge of the Irish / UK grocery market Must be aware of all relevant food / packaging legislation Will have great project & time management skills Will have excellent interpersonal & communication skills Will have a strong focus of continuous improvement, process development and ways of working Will ideally have experience in people management Will have a Third level degree in Food Technology, Food Science, Food Business or similar relevant course This is a 12 Month Contract Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know. Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely. Occasional business travel to other locations will also be required.

Are you a strategic leader with a passion for building iconic brands and driving commercial growth? Weve partnered with Irelands Brand Building Experts, they are looking for a Brand Partnership & Strategy Controller. This role will be part of the Commercial Leadership Team and help shape the future of Irelands leading brand house. Reporting to the Commercial Director, this senior role offers full P&L responsibility for a portfolio of top-tier clients across the Beauty, Personal Care, and Healthcare sectors. You will champion brand, category, and shopper excellence, leading high-impact commercial plans and cultivating long-term, collaborative client relationships. As the senior point of contact for some of Irelands most recognisable brands, you'll inspire a team of Brand Managers to deliver outstanding results, bring strategic insights to their clients, and continuously push the boundaries of innovation and execution. What Youll Do: Lead brand strategy, category planning, and go-to-market execution. Own the client relationship, driving performance through insight, trust, and collaboration. Coach and develop a high-performing team. Translate shopper, category, and consumer insights into powerful growth plans. Manage P&L, commercial planning, and annual brand activation cycles. Partner with cross-functional teams and agencies to deliver best-in-class executions. What Youll Bring: 5+ years in a Senior Brand/Marketing or Client Manager role, ideally in beauty or healthcare within Irish retail. Proven success delivering commercial growth through brand plans and activations. Strong leadership, analytical, and stakeholder management skills. Deep understanding of P&L management, shopper behaviour, and retail trends. Ability to thrive in a dynamic, fast-paced environment. Location: Dublin City - Hybrid Salary: Strong Package Job Ref: 9461EK Skills: Marketing Brand Manager Beauty Healthcare