What Jobs are available for Brand Management in Ireland?

Tuum is a next-generation banking platform. We enable fintech and banks to rapidly offer seamless and tailored financial services to their customers. Our core banking platform is revolutionising the financial services industry. The platform is API-based, consisting of flexible and independent modules covering all retail and business banking capabilities for quick and easy integration.

Launched in 2019, Tuum is headquartered in Tallinn and is backed by investors including BlackFin Capital Partners, Karma Ventures, Portage Ventures, and CommerzVentures.

We're looking for a Product Marketing & Content Manager who can turn complex technology into clear, engaging stories. You'll work closely with our product team to understand new features and translate them into value propositions that resonate with our target audience.

Your writing will help define how Tuum is perceived; from website and blog content to white papers, webinars, customer stories, and campaign messaging. You'll bring a strong understanding of B2B audiences, a curiosity for our product, and a knack for writing content that informs and inspires.

This is a role for someone who enjoys learning, writing, and collaborating across teams — and who wants to shape how an ambitious fintech tells its story.

• Work closely with product managers and engineers to understand Tuum's platform, roadmap, and differentiators.
• Translate technical information into clear, benefit-driven messaging for external audiences.
• Create a wide range of content: website copy, blog posts, white papers, case studies, sales collateral, and webinar materials.
• Support go-to-market launches with messaging, positioning, and collateral.
• Collaborate with the Head of Marketing and Digital Marketing Manager to ensure content supports demand generation goals.
• Maintain a consistent tone of voice and messaging framework across all channels.
• Interview subject matter experts, customers, and partners to produce authentic, credible content.
• Monitor market trends and competitor messaging to keep Tuum's narrative current and differentiated.

• 3–6 years of experience in content marketing, product marketing, or related roles.
• Strong writing skills with the ability to explain complex topics clearly and engagingly.
• Experience creating long-form B2B content such as white papers, guides, or case studies.
• Comfortable working with technical teams and learning product details quickly.
• Understanding of SaaS, fintech, or enterprise software markets is a plus.
• Collaborative, organised, and proactive: you enjoy connecting dots between teams.
• Native-level English writing ability.

• A central role in shaping how Tuum communicates its product value and vision.
• The chance to work closely with product and marketing leadership in a growing scale-up.
• Freedom to experiment with new formats, ideas, and storytelling approaches.
• Competitive salary and benefits.
• A supportive, creative environment where curiosity and initiative are valued.

We are an equal opportunity employer and value diversity at our company. We actively hire for cultural growth and welcome people of all ages, backgrounds and value people who take a journey unique to them. Equality, diversity and inclusion are our priority and we are committed to ensuring all job applicants are treated equally. All applicants will be treated fairly and will be considered for employment without discrimination because of ethnicity, race, religion or belief, gender, sexual orientation, gender identity or gender reassignment, family or parental status, pregnancy or maternity, marital or civil partner status, national origin, age, veteran, neurodiversity status or disability status.

Product Marketing Manager – Switzerland

Location:
Zurich / Geneva / Basel, Switzerland (Hybrid or On-site)

Department:
Marketing / Product / Strategy

Employment Type:
Full-time

Reports to:
Head of Marketing / Director of Product Marketing

About the Role

We are seeking a strategic and creative
Product Marketing Manager
to lead go-to-market initiatives, define product positioning, and drive customer engagement for our products in the Swiss and global markets.

You will act as the bridge between
Product
,
Sales
, and
Marketing
teams — translating technical features into compelling value propositions that resonate with customers.

The ideal candidate has strong market insight, storytelling ability, and experience managing successful product launches.

Key Responsibilities

• Develop and execute
  go-to-market (GTM)
  strategies for new product launches and feature releases.
• Define and communicate clear
  product positioning, messaging, and differentiation
  .
• Conduct
  market research, customer segmentation, and competitor analysis
  to inform strategy.
• Collaborate with Product Management to align marketing initiatives with the product roadmap.
• Support the Sales team with
  sales enablement materials
  , presentations, and training.
• Create and manage
  product marketing content
  , including brochures, case studies, and web materials.
• Monitor and analyze campaign performance and product adoption metrics to drive continuous improvement.
• Partner with digital marketing to optimize product visibility across channels.
• Collect and share
  customer insights
  to guide future product and marketing strategies.
• Represent the voice of the customer and ensure consistent brand messaging across touchpoints.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
• 4–7 years of experience in
  product marketing
  , preferably in a
  tech, SaaS, or B2B environment
  .
• Strong understanding of
  market segmentation, GTM strategies, and value proposition design
  .
• Proven experience working with cross-functional teams in a fast-paced, dynamic environment.
• Excellent written and verbal communication skills.
• Proficiency in
  CRM, marketing automation tools (HubSpot, Salesforce, Marketo)
  , and data analytics platforms.
• Strong project management, analytical, and creative thinking skills.
• Fluent in
  English
  ;
  German and/or French
  is an advantage.

What We Offer

• Competitive Swiss market salary and performance-based incentives.
• Hybrid working flexibility (home office + on-site).
• Opportunity to shape and influence go-to-market strategy in an international environment.
• Collaborative, creative, and data-driven marketing culture.
• Professional growth and leadership development opportunities.
• Annual learning and conference budget.

Job Title:
Product Marketing Manager

Location:
Ireland

About the Role

We are seeking a strategic and data-driven Product Marketing Manager to lead go-to-market initiatives and elevate product positioning in the Irish and international markets. You will work closely with Product, Sales, and Marketing teams to define messaging strategies, deliver compelling product stories, and support market expansion.

Key Responsibilities

• Develop product positioning, value propositions, and messaging tailored to target audiences
• Lead go-to-market (GTM) strategies for new product launches and enhancements
• Conduct customer and market research to identify opportunities and competitive insights
• Create marketing collateral including website content, case studies, and sales enablement materials
• Work cross-functionally with Product teams to understand roadmap and feature priorities
• Partner with Sales to support training, tools, and campaigns that drive conversions
• Monitor product performance and optimize marketing strategies based on analytics
• Represent the product in customer conversations, webinars, and internal presentations

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of experience in product marketing or similar roles
• Strong understanding of B2B technology or SaaS industry preferred
• Excellent storytelling and content creation skills
• Proficiency with analytics tools and CRM/automation platforms
• Strong cross-functional collaboration and project management skills

What We Offer

• Competitive salary and performance-based bonuses
• Professional growth and leadership development opportunities
• Hybrid working environment in Ireland
• Supportive, global, and innovative work culture

Product Marketing Intern
Job Type:
Internship (6 months) (Paid)

Location:
Dublin (Hybrid)

Nitro is passionate about empowering people and businesses around the world with a more efficient, dynamic, and secure way to work with documents. We're seeking an ambitious and curious Product Marketing Intern to join our growing marketing team and gain hands-on experience in B2B SaaS product marketing.

This internship offers a unique opportunity to work alongside our product marketing team, learn from experienced mentors, and contribute to real initiatives that drive customer acquisition, product adoption, and revenue growth. You'll gain exposure to the full product marketing lifecycle—from competitive intelligence and messaging development to launch support and sales enablement—while building foundational skills in a fast-paced, collaborative environment.

We're doing big things at Nitro If you want to launch your career in product marketing with meaningful work and mentorship, apply today.

Who You Are

• A marketing or business student (undergraduate or graduate) with a strong academic record and genuine interest in B2B SaaS and product marketing
• Intellectually curious with a passion for understanding customer needs, market dynamics, and competitive landscapes
• A clear communicator who can distill complex information into compelling, user-centric narratives
• Analytically minded with comfort working with data, spreadsheets, and drawing insights from research
• A proactive self-starter who takes initiative, asks thoughtful questions, and follows through on commitments
• A collaborative team player who thrives in cross-functional environments and adapts quickly to feedback
• Detail-oriented with strong organizational skills and ability to manage multiple priorities

What You'll Do
Competitive Intelligence & Market Research

• Assist in monitoring competitor activities, product releases, and messaging across Nitro's key competitive set
• Contribute to updating battlecards and competitive positioning materials
• Conduct market research to identify trends, customer pain points, and white space opportunities

Messaging & Content Development

• Support the development of product messaging, value propositions, and positioning frameworks
• Help create customer-facing content including case studies, product sheets, and web copy
• Assist in developing sales enablement materials that articulate product value to enterprise buyers

Launch Support & Campaign Execution

• Gain exposure to go-to-market planning and execution for product releases and feature launches
• Coordinate cross-functional launch activities and track deliverables across teams
• Assist with launch communications, asset development, and adoption campaigns

Sales Enablement & Customer Insights

• Help create and maintain sales tools, pitch decks, and demo scripts
• Participate in customer interviews and win/loss analysis to gather insights
• Support customer lifecycle programs designed to drive feature adoption and expansion

Performance Tracking & Analysis

• Assist in tracking campaign and adoption metrics (e.g. conversion, engagement) and help summarize key insights for the team
• Support analysis of user and adoption data to inform marketing decisions
• Create executive summaries and dashboards to communicate progress and insights

What You Bring
Education & Experience

• Currently pursuing or recently completed a Bachelor's or Master's degree in Marketing, Business, Communications, or related field
• Previous internship or project experience in marketing, product management, or business strategy (preferred but not required)
• Familiarity with B2B SaaS concepts, digital marketing, or technology markets is a plus

Core Competencies

• Strong written and verbal communication skills with attention to detail
• Proficiency in Microsoft Office/Google Workspace (PowerPoint/Slides, Excel/Sheets, Word/Docs)
• Basic understanding of marketing principles, customer segmentation, and value proposition development
• Analytical mindset with ability to synthesize information from multiple sources
• Comfort learning new tools and platforms quickly (CRM, marketing automation, analytics)
• Natural curiosity and eagerness to learn about product marketing strategy and tactics
• Ability to work independently while knowing when to ask for guidance
• Strong work ethic and commitment to delivering quality work on deadline
• Enthusiasm for collaborating with diverse teams including Product, Sales, and Marketing
• Interest in understanding how technical products solve business problems

What You'll Gain

• Hands-on experience in all aspects of B2B SaaS product marketing
• Mentorship from experienced product marketing professionals
• Exposure to enterprise sales processes and customer decision-making
• Real portfolio-building work with measurable business impact
• Insight into marketing technology stack and go-to-market strategies
• Networking opportunities within a global organization
• Potential pathway to full-time role based on performance and business needs

About You
You're not just bright, you shine Your intellect and energy make you stand out. Whether it's problem-solving, sparking curiosity, or coming up with creative solutions, you always get the job done. Even as a current undergrad or grad student, you're ready to make an impact in the global marketplace. You want to join an agile, innovative team that values your input and is dedicated to helping you grow.

Welcome to Nitro.
Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
*Title And Summary *
Product Marketing Manager

Lead, Product Marketing

This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.

Overview

• Be the resident marketing and communications expert for Mastercard Connect
• Develop product collateral and other marketing assets
• Work closely with the Product team to develop launch strategies for new products & features

• Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness

• Defines and leads execution of go to market strategy for a product or feature release

• Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
• Supports development of product value propositions that are consumer-led

Experiences

• Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
• Experience leveraging multiple sources of data to identify insights and develop content through various channels
• Experience participating in a quantitative study resulting in the ability to represent the voice of the customer

Corporate Security Responsibility
All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Product Marketing Manager (Digital Ads / Tech)

Hybrid – Dublin

Overview

We are supporting one of our global accounts in the tech sector, currently seeking a
Product Marketing Manager
. This role focuses on digital advertising solutions, driving adoption and growth across EMEA.

Responsibilities

• Develop and execute go-to-market strategies for digital advertising products.
• Partner with sales and product teams to enable adoption and revenue growth.
• Build and deliver compelling narratives and sales enablement materials.
• Analyse adoption data, market trends, and performance metrics.
• Collaborate cross-functionally (Sales, Product, Communications, Partnerships).

Skills & Experience

• 5+ years in digital marketing, advertising, or performance marketing.
• Proven track record of product growth and go-to-market execution.
• Strong analytical and problem-solving skills.
• Experience influencing stakeholders in a highly matrixed organisation.
• Background in social media, performance agencies, or tech environment.

About Analog Devices
Analog Devices, Inc. (NASDAQ: ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at and on LinkedIn and Twitter (X).

Lead Engineer, Product Marketing—Energy Storage Systems
The Energy team's purpose is to engineer a decarbonized, cleaner, and a more sustainable electrified future. With the accelerated on-boarding of renewable power generation sources over the next 20 years, there is a simultaneous requirement to stabilize the energy grid with the rapid addition of Battery Energy Storage Systems (BESS). In recognition of this fast-accelerating opportunity, the Energy team has a business focused specifically on delivering products and solutions to the BESS market. Strategic areas of focus include battery management systems (BMS), cell balancing, and battery insights platforms (h/w and battery algorithms).

To further build out the success of the BESS team, the Energy team is looking to fill several important positions with people who will be key to the success of the team.

The Role
The Energy team has identified the need for a highly motivated and experienced Lead Engineer, Product Marketing to work on the strategic commercial activities of the BESS group. Activities and responsibilities include:

• Contribute to the BESS segment strategy and influence the product and system solution definitions and roadmaps.
• Engage customers and ecosystem partners and build world-class customer relationships.
• Identify system and ecosystem pain points that lead to commercial challenges for our customers.
• Investigate, build, and convert new streams of revenue and business models.
• Drive revenue, gross margin, market share and other KPIs as determined.
• Work closely with sales to drive pipeline growth and convert opportunities to DWIN and maximize ADI content in customers' systems.
• Plan and execute GTM for the business.
• Additional responsibilities include BOM analysis, tracking market trends and dynamics, competitive analysis, pricing and business reporting/forecasting.

Requirements
Strong candidates will have the following attributes, experience, and qualifications:

• Bachelors' degree in Electronics Engineering or equivalent.
• 8+ years' industry experience in an engineering role, with 2+ years' experience in a strategic and/or product marketing role in the semiconductor or energy industry.
• Experience with articulating and presenting concepts to customers and uncovering their needs.
• Demonstrated team player with excellent communication.
• A confident speaker who respectfully speaks their mind and has the courage of their convictions to see things through.
• Strong organizational skills and the ability to meet schedules.
• Self-motivated, thorough, and driven to continually improve.
• Demonstrates a self-starter mindset to drive the business.
• Enjoys working in a dynamic environment in fast-growing markets, and openly embraces working with others, including across groups, and actively seeks to do so.
• Ability to travel for customer and partner meetings as required.

Additional Requirements
It will be considered a distinct advantage for candidates to possess the following attributes, experience, and qualifications:

• Experience working in the Energy industry.
• Experience with Batteries and Energy Storage Systems in either a technical or commercial role.
• Experience with software and software business models.
• A master's degree in business.

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.
Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.
Job Req Type: Experienced

Required Travel: Yes, 25% of the time

Shift Type: 1st Shift/Days

As a Product Marketing Intern at Tripjoin, I contributed to bridging the gap between product development, marketing, and customer experience. My role focused on understanding user needs, shaping positioning strategies, and driving go-to-market initiatives to strengthen Tripjoin's brand and product adoption in the travel market.

Key Responsibilities

• Collaborated with the product and marketing teams to define value propositions and messaging aligned with customer insights.
• Conducted market research and competitor analysis to identify trends, audience segments, and strategic opportunities for differentiation.
• Supported go-to-market (GTM) strategies for new travel products and experiences, from launch planning to performance evaluation.
• Helped build customer personas and journey maps to improve user experience and marketing targeting.
• Created product-focused content for digital campaigns, newsletters, and social media to communicate product features and benefits effectively.
• Monitored KPIs and campaign metrics, providing insights and recommendations to improve user acquisition and retention.
• Collaborated cross-functionally with operations, design, and communication teams to ensure brand alignment and a seamless user experience.

Achievements & Impact

• Helped refine Tripjoin's product positioning to better address target customer needs.
• Contributed to successful campaign launches that increased user engagement and booking conversion rates.
• Supported product-led growth initiatives that enhanced overall customer satisfaction and retention.

Skills & Tools

• Product Marketing · Go-to-Market Strategy · Market Research · Customer Segmentation · Content Strategy · UX Communication · Performance Analysis · Notion · Google Analytics · Canva · Meta Business Suite

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at
What's cool about this job?
WP Engine is committed to expanding our SaaS-based products, driving market growth, and exploring strategic investments, including M&A opportunities. This role presents a unique opportunity to shape the future of our product portfolio and drive impactful market expansion efforts that fuel our growth.

As the Director of Product Marketing,to lead our go-to-market efforts and drive product success from concept to adoption. This role is ideal for a world-class storyteller and product marketing leader who thrives in cross-functional environments, loves digging into customer insights, and knows how to turn complex ideas into simple, compelling narratives.

In this role, you'll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. You'll use proven product marketing frameworks and tools, lead a small high-performing team, and collaborate closely with our other Director-level peers across product, marketing, and sales.

We're especially excited about someone who is experimenting with or actively using AI to increase productivity and scale their impact.

You'll be at the forefront of transforming our product offerings into market leaders while driving revenue, customer acquisition, and business growth through strategic marketing initiatives.

What You'll Do

• Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption.
• Craft clear, differentiated messaging and positioning that resonates with our core audiences and supports sales, customer success, and brand goals.
• Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development.
• Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why.
• Own pricing and packaging recommendations for your products
• Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning.
• Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results.
• Collaborate cross-functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution.
• Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities.
• Leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives. Use data-driven insights to adjust strategies and ensure business outcomes are achieved.

Requirements

• 7+ years of experience in product marketing, with at least 2 years in a leadership role.
• Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.).
• A master storyteller who can distill complexity into clarity—and make people care.
• Strong experience in pricing and packaging strategy
• Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios
• Strong experience partnering with Product and Sales teams to drive alignment and results.
• Curious and proactive about using AI tools (like ChatGPT, Jasper, Notion AI, etc.) to work smarter and faster.
• Proven ability to lead and develop a small team while collaborating effectively with other senior leaders.
• Experience in (SaaS / B2B / your industry) a plus
• Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed.

Perks & Benefits

• Company Stock Options (Every employee is an owner in the company)
• Health Benefits (100% Paid Employee Medical, Dental, and Vision)
• Pension Scheme with a match
• Life Insurance and Income Protection (100% Paid)
• Supplemental Maternity & Paternity Pay
• Employee Assistance Program
• Generous Vacation Time (Who doesn't like time off)
• One-time €460 Home Office Stipend
• Company Wellness Days and wellness allowance.

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.