5 Brand Management jobs in Ireland
Product Marketing Manager
Dublin, Leinster
Mastercard
Posted 8 days ago
Job Viewed
Job Description
**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
- Be the resident marketing and communications expert for Mastercard Connect
- Develop product collateral and other marketing assets
- Work closely with the Product team to develop launch strategies for new products & features
- Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
- Defines and leads execution of go to market strategy for a product or feature release
- Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
- Supports development of product value propositions that are consumer-led
Experiences
- Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
- Experience leveraging multiple sources of data to identify insights and develop content through various channels
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
- Be the resident marketing and communications expert for Mastercard Connect
- Develop product collateral and other marketing assets
- Work closely with the Product team to develop launch strategies for new products & features
- Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
- Defines and leads execution of go to market strategy for a product or feature release
- Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
- Supports development of product value propositions that are consumer-led
Experiences
- Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
- Experience leveraging multiple sources of data to identify insights and develop content through various channels
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
This advertiser has chosen not to accept applicants from your region.
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Workplace Solutions - Product Marketing Manager
Dublin, Leinster
J.P MORGAN S.E Dublin Branch
Posted 1 day ago
Job Viewed
Job Description
Job Description About J.P. Morgan Workplace Solutions: J.P. Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. We serve over 2,000 corporate clients, from start-ups to multinational corporations, managing nearly $300 billion in assets for over a million employee participants worldwide. Our dedicated global team of over 1,000 professionals is at the forefront of transforming equity compensation worldwide. Role Overview: We are seeking a motivated and detail-oriented Associate Product Marketing Manager to join our dynamic marketing team. In this role, you will support the development and execution of product marketing strategies that drive awareness, adoption, and growth of our B2B technology solutions. As a Product evangelist, you will bring our roadmap to life, crafting go-to-market strategies and messaging that resonate with our clients and prospects. Your work will ensure that our sales and marketing materials put our clients at the heart of everything we do. You will work closely with cross-functional teams to ensure our products are effectively positioned in the market and meet the needs of our customers. Your ability to translate technical information into clear, engaging content will be key to your success and driving lead generation campaigns. Key Responsibilities: Market Research & Analysis: Conduct thorough market research to identify customer needs, industry trends, and the competitive landscape. Use insights to inform product positioning and messaging, ensuring our solutions meet market demands. Go-to-Market Strategy: Develop regional go-to-market strategies for our products and services, working closely with digital teams to ensure successful delivery. Product Positioning & Messaging: Assist in developing clear and compelling product positioning and messaging that differentiates our solutions in the market. Ensure consistency across all marketing channels. Content Creation & Management: Collaborate with content writers and creative designers to create and maintain a library of marketing assets, including product brochures, case studies, whitepapers, videos, and presentations. Sales Enablement: Support the sales team with product training, sales tools, and resources to effectively communicate the value of our solutions to prospects and customers. Keep the RfP and Sales Enablement team informed of product updates. Campaign Planning & Execution: Assist in the planning and execution of integrated marketing campaigns, including digital marketing, events, and webinars, to drive product awareness and demand. Customer Feedback & Innovation: Gather and analyze customer feedback to identify opportunities for product improvement and innovation. Liaise with teams across Workplace Solutions to ensure quality content and accuracy of our products and services. Qualifications: Bachelor's degree in marketing, business, or a related field. 5+ years of experience in product marketing, preferably in a B2B technology environment. Strong analytical and research skills, with the ability to translate data into actionable insights. Excellent written and verbal communication skills, with the ability to simplify technical information for a broader audience. Ability to work collaboratively in a fast-paced, cross-functional team environment. Proficiency in marketing automation tools and CRM systems is a plus. A proactive and self-motivated approach to work, with strong attention to detail. Qualifications: Bachelor's degree in marketing, business, or a related field. 5+ years of experience in product marketing, ideally in a B2B technology company. Strong strategic thinking and project management skills. Demonstrated success in developing and executing integrated marketing campaigns. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced environment. Understanding of the equity compensation industry. Ability to translate technical terms into digestible, human content. Strong written skills and ability to interpret brand guidelines and style guides. Passionate about putting our audience first. Why Join Us? Innovative Environment: Be part of a team that values creativity and innovation, where your ideas can make a real impact. Global Reach: Work with a diverse team of professionals dedicated to transforming equity compensation on a global scale. Career Development: We are committed to your professional growth and offer opportunities for advancement within the company. Collaborative Culture: Join a supportive and collaborative environment where teamwork is key to our success. About Us J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. About the Team J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.
This advertiser has chosen not to accept applicants from your region.
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Product Marketing Manager 2, MedSurg Division
Limerick, Munster
Cook Medical
Posted 1 day ago
Job Viewed
Job Description
Overview Strategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty's business goals and the company's brand strategy. Responsibilities Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty Influences specialty business strategy and direction Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement Develops global go-to-market strategy in close collaboration with product management, sales, and global functions Develop value proposition, claims, and messaging in alignment with brand guidelines Ensures successful execution of global and regional product launches Understands and uses customer personas and buyer journeys to develop marketing strategy and plans Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy Establishes objectives for campaigns and channels, including customer meetings and events Provides measurable input to marketing and specialty processes, systems, and operational plans Able to work independently to understand root causes for a variety of unique and difficult issues Manages large, complex marketing initiatives of strategic importance involving cross-functional teams Foster and maintain a workplace culture respectful and supportive of individual differences Must work and interact effectively and professionally with and for others throughout various levels of the global organization Must maintain company values, policies and standards Must have effective oral and written communication skills Ensure that Cook's Code of Conduct is considered in all business matters carried out on Cook's behalf. Qualifications Bachelor's degree required in marketing or business. 7-10 years of relevant experience in strategic marketing. Experience in developing effective marketing strategies and plans that drive business goals. Global and domestic travel will be required. Analytical and problem-solving skills with an operations mindset. Experience working with sales and marketing teams. Experience in brand management and product marketing. Willingness and availability to travel on company business as required. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.
This advertiser has chosen not to accept applicants from your region.
2
Senior Product Marketing Manager FTC (Hybrid)
Dublin, Leinster
€125000 - €150000 Annually
Nitro
Posted 1 day ago
Job Viewed
Job Description
A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team.With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.
How We Work:
We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:
- One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves. - Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset. - Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do. - Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results. - Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.
These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.
The Role:
Nitro is passionate about empowering people and businesses around the world with a more efficient, dynamic, and secure way to work with documents. We're seeking a visionary Senior Product Marketing Manager on a 1-year fixed-term contract to help scale our growth.
You'll play a key role in bringing new versions of our market-leading products to market, crafting compelling messaging, and guiding users on a seamless journey to success. The ideal candidate will possess deep expertise in B2B SaaS product marketing, with a proven track record of developing compelling messaging, executing impactful launches, and enabling sales teams to effectively articulate value to enterprise clients. This role requires a passionate storyteller with a data-driven approach, who can collaborate cross-functionally to translate complex technical capabilities into clear, differentiated market advantages, ultimately accelerating our growth and solidifying Nitro's position as a market leader.
We're doing big things at Nitro! If you want to be an important part of our exciting evolution, apply today
Who You Are:
- A strategic marketer with a deep understanding of product marketing principles (positioning, messaging, go-to-market).
- A 'do-er'with a 'get it done' mentality, comfortable operating at a strategic level with senior stakeholders, but also rolling your sleeves up to dive into the tacticsand execute as part of a team.
- A customer champion, obsessed with understanding user needs and delivering "aha!" moments.
- A data-driven thinker who thrives on win/loss analysis and user telemetry to inform product marketing strategy.
- A skilled collaborator, comfortable working across teams (Product, Brand, Sales, Regional Marketing).
- A creative storyteller who can translate features into user-centric benefits and identify opportunities in the customer lifecycle in which to position them.
What You'll Do:
- Own the User Journey: From pre-launch buzz to retention strategies, you'll ensure a smooth and delightful experience for Nitro users at every touchpoint.
- Craft Compelling Messaging: Develop clear and concise product positioning and messaging that resonates with our target personas, highlighting the value proposition and differentiating Nitro from competitors.
- Market & Competitive Intelligence Powerhouse: Leverage your expertise in market research and PESTEL analysis to uncover strategic opportunities across our core markets and products.
- Drive User Adoption: Design and implement onboarding programs (primary, secondary, and tertiary) to maximize feature adoption and product value realization.
- Fuel Sales Enablement: Help create effective sales enablement materials (user stories, battlecards) that empower our sales team to champion Nitro's solutions.
- Go-to-Market (GTM) Champion: Develop comprehensive GTM plans for new and existing product releases, encompassing user journeys, communication plans, sales tactics, and growth opportunities.
- Track & Analyse Success: Monitor key performance indicators (KPIs) across the user lifecycle to measure the effectiveness of marketing initiatives.
What You Bring:
- 5+ Years of Product Marketing Experience: Proven track record with significant experience (ideally 5-7+ years) in product marketing roles, specifically within a B2B SaaS environment.
- SaaS Industry Expertise : Deep understanding of the SaaS business model, subscription economics, customer lifecycle, and common industry challenges.
- B2B Focus : Demonstrated experience marketing to businesses, understanding complex sales cycles, and buyer personas in a B2B context.
- Leadership Experience : Prior experience in a senior PMM role, leading initiatives, mentoring junior team members, or influencing cross-functional stakeholders.
- Market Research: Ability to conduct thorough market research, analyse competitive landscapes, identify market trends, and pinpoint white space opportunities. Proficient in gathering customer insights through interviews, surveys, data analysis, and developing deep empathy for target personas.
- Messaging Architecture: Skilled in developing clear, concise, and consistent messaging frameworks that resonate with target audiences.
- Launch Planning & Execution: Strong experience in planning, orchestrating, and executing successful product launches (new products, features, updates) from conception to post-launch analysis.
- Cross-functional Collaboration: Ability to effectively collaborate with Product Management, Sales, Marketing, Customer Success, and other teams to align on GTM strategies.
- Excellent Communication: Superior written and verbal communication skills, including presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Self-Starter & Proactive: Highly motivated, resourceful, and able to work independently with minimal supervision.
- Bachelor's Degree: Bachelor's degree in Marketing, Business, Communications, or a related field. MBA (Plus): MBA or equivalent advanced degree is a plus.
Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:
Flex Time Off
Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, orappointments.
Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.
Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.
Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.
This advertiser has chosen not to accept applicants from your region.
3
Brand Partnerships & Strategy Controller
Dublin, Leinster
Marketing People Ltd
Posted 1 day ago
Job Viewed
Job Description
Are you a strategic leader with a passion for building iconic brands and driving commercial growth? Weve partnered with Irelands Brand Building Experts, they are looking for a Brand Partnership & Strategy Controller. This role will be part of the Commercial Leadership Team and help shape the future of Irelands leading brand house. Reporting to the Commercial Director, this senior role offers full P&L responsibility for a portfolio of top-tier clients across the Beauty, Personal Care, and Healthcare sectors. You will champion brand, category, and shopper excellence, leading high-impact commercial plans and cultivating long-term, collaborative client relationships. As the senior point of contact for some of Irelands most recognisable brands, you'll inspire a team of Brand Managers to deliver outstanding results, bring strategic insights to their clients, and continuously push the boundaries of innovation and execution. What Youll Do: Lead brand strategy, category planning, and go-to-market execution. Own the client relationship, driving performance through insight, trust, and collaboration. Coach and develop a high-performing team. Translate shopper, category, and consumer insights into powerful growth plans. Manage P&L, commercial planning, and annual brand activation cycles. Partner with cross-functional teams and agencies to deliver best-in-class executions. What Youll Bring: 5+ years in a Senior Brand/Marketing or Client Manager role, ideally in beauty or healthcare within Irish retail. Proven success delivering commercial growth through brand plans and activations. Strong leadership, analytical, and stakeholder management skills. Deep understanding of P&L management, shopper behaviour, and retail trends. Ability to thrive in a dynamic, fast-paced environment. Location: Dublin City - Hybrid Salary: Strong Package Job Ref: 9461EK Skills: Marketing Brand Manager Beauty Healthcare
This advertiser has chosen not to accept applicants from your region.
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