33 Brand Manager jobs in Ireland
Brand Manager
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Marketing & Brand Manager
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Senior Brand Manager

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**We are building talent pools for future roles in our Ireland Marketing Team. Once you apply we will screen your application and if deemed suitable, we will be in touch in a few days to schedule some time for us to connect.**
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 dynamic and talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were transformational entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with dedicated problem solvers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, perspectives, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**About the role**
At Diageo, our brands don't just sit on shelves - they live in culture, shape moments of celebration, and connect with millions of consumers around the world. We're now looking for a **Senior Brand Manager** who can bring energy, creativity, and commercial acumen to some of the world's most iconic brands.
As a Senior Brand Manager in Diageo Ireland, you will shape and deliver breakthrough brand plans, delivering outstanding creativity across all touchpoints and delivering on ambitious growth plans. Bringing a deep understanding of consumer, customer and shopper insights, you will bring plans to life in a magnetic way from point of sale to above the line!
**About you**
+ 6+ years of relevant marketing experience
+ Successful management of senior partners, resulting in strong and positive outcomes
+ Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results
+ Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
+ A history of working across media, digital, social & DDM, experiential, PR, culture & trade marketing
+ Demonstrated brilliant execution to high standards across various pillars of brand building
+ Deep personal accountability for great performance
+ Strong commercial and numerical competence with attention to detail Experience working across multiple countries/geographies
In this role you will be:
**Leading:**
+ The digital & media point of contact for the brand. Leading our social strategy and working closely with our media and content agencies to ensure our brands are properly set up to create seamless omnichannel experiences.
+ Projects that require significant levels of in market creative development and/or collaboration with external/internal partners to resonate with Irish consumers
+ Inspiring & leading cross functional & inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
+ A 'never settle' attitude, especially when it comes to creating brilliant brand experiences for our consumers
+ Delivery of all project critical metrics as defined to successful outcome
**Supporting:**
+ Shape-the-future create projects by leading the brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project metrics are met on time and on-budget
+ Ensuring all projects meet the Diageo Ireland expectations:
+ **Impact:** Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
+ **Fame:** Making our brands the most talked about and resonant in culture
+ **Local relevance:** Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver.
+ **Creative Flair:** We create work that stops consumers and is recognised globally
+ Learning: No project is over until we have learned from it and shared the takeaways
**You 'll be building purposeful winning brands by:**
+ Emerging capability in prioritisation and strategy development
+ Strong strategy activation and compelling brand storytelling capabilities
+ Skilled at using data to increase personalisation and effectiveness of campaigns
+ Insight generation capability- translating consumer curiosity into insights
+ You'll be forging powerful partnerships
+ Driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth drivers
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and for us to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying
**Worker Type :**
Regular
**Primary Location:**
St James Gate
**Additional Locations :**
**Job Posting Start Date :**
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (
Senior Brand Manager
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Associate Brand Manager, Enabling Technologies, Europe
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The **Associate Brand Manager, Enabling Technologies** , plays a key role in driving innovation and commercial growth across Stryker's Joint Replacement portfolio, with a strong focus on emerging technologies that enhance surgical performance - such as robotic-assisted solutions and digital ecosystems. This newly created role is part of a small, agile European team and supports the strategic direction, positioning, and execution of brand initiatives in line with global objectives. The position combines strategic contribution with hands-on implementation, enabling impactful launches, stronger customer engagement, and sustainable portfolio growth.
**What you will do**
+ Support the development and execution of the annual and long-term brand strategy for Enabling Technologies in alignment with global Joint Replacement objectives.
+ Contribute to product lifecycle management, including launches and phase-outs, and support pricing, positioning, and value messaging.
+ Create scalable marketing assets, tools, and campaigns that can be localized by regional and country teams.
+ Collaborate with Sales, Education, Clinical, Regulatory, Supply Chain, and Regional Marketing to drive commercial growth and support demand planning.
+ Build and maintain strong relationships with KOLs, sales teams, and internal stakeholders across Europe.
+ Identify and deliver impactful customer engagement initiatives such as congresses, workshops, and hands-on education in collaboration with the Education Manager.
+ Monitor brand performance, customer perception, and market trends, and contribute to the development of annual marketing plans and data-driven decisions.
**What are we looking for?**
**Required**
+ Bachelor's degree (e.g., Marketing, Business, Engineering, Life Sciences).
+ **6+ years of professional experience** , including significant exposure to medical devices or marketing/sales.
+ Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions.
+ Ability to manage multiple projects and deliver on time in a matrix environment.
+ Excellent presentation, communication, and stakeholder management skills.
+ Fluency in English.
+ Regular international travel required (~40%).
**Preferred**
+ Advanced degree - Master or MBA - is a plus.
+ **Previous exposure** to **Enabling Technologies, digital surgery, robotics, navigation,** or related MedTech innovation fields.
+ Experience working effectively in a matrix organization and influencing without direct authority.
+ Additional European languages are an advantage.
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
Marketing & Brand Strategy Manager
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PRODUCT MARKETING MANAGER - CITRIX

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PRODUCT MARKETING MANAGER - CITRIX
**Job Description:**
**Arrow Enterprise Computing Solutions (ECS)** , a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
Learn more at .
**CITRIX PRODUCT MARKETING MANAGER**
Arrow ECS is seeking a **Citrix Product Marketing Manager** to join our dynamic team in EMEA. We are looking for someone who will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.
**What will you be doing at Arrow?**
+ In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases
+ Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end- consumers as well as internally for enabling the sales teams
+ Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
+ Partner with product management to influence roadmaps and ensure market fit
+ Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
+ Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
+ Measure and report against KPI's on the effectiveness of product marketing initiatives
+ Act as a product evangelist at events, webinars, customer meetings, and with industry analysts
**What are we looking for?**
+ Bachelor's degree in Marketing, Business, or related field (MBA a plus).
+ Minimum of 5 years of experience in product marketing within the technology or software industry.
+ Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
+ Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle.
+ Exceptional analytical, organizational, and problem-solving skills.
+ Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders.
+ Strong customer orientation and a passion for delivering outstanding customer experiences
+ Ability to work effectively in a fast-paced, collaborative environment.
**What is in it for you?**
+ Competitive and attractive employee compensation package
+ Reliable & trusting work environment
+ Cooperative team with flat structures and communication
+ Professional and personal development
**Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.**
Do you see yourself as our future colleague? If yes - send us your application.
#LI-KA1
**Location:**
UK-United Kingdom - Remote
**Time Type:**
Full time
**Job Category:**
Product & Supplier Management
Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
Product Marketing Director
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Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?
At Poppulo, we're working on what's next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.
And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.
We know there's no such thing as a "perfect" candidate - we're all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don't meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.
The Opportunity
We're seeking an experienced Product Marketing Director to shape and lead the development of our solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications within the Employee Communications line of business.
In this role, you'll operate at a strategic level, driving a comprehensive solutions marketing strategy that directly impacts the growth of our business. You'll partner closely with sales, product management, marketing, and partnerships to position and package our platform and solutions for maximum market impact.
Success in this role requires a deep understanding of customer needs and the ability to translate that insight into compelling messaging, innovative go-to-market strategies, and powerful sales enablement tools. You'll combine strategic thinking with hands-on execution - conceptualizing, creating, and maintaining the materials, processes, and campaigns that enable our teams to win in the market.
Reporting to the General Manager, Employee Communications , you'll play a key leadership role in influencing how our solutions are presented and adopted, while collaborating across the organization to drive measurable results.
Key Responsibilities
- Segment our target markets and define our ideal customer profile to successfully position our solutions
- Develop and maintain buyer personas to influence both product positioning and solution development
- Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams
- Work closely and build partnerships with the Product Management team to maintain visibility into product capabilities/roadmap; provide market insight into product direction using customer and market research
- Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs
- Develop and oversee GTM strategies and support cross-functional teams in the successful adoption of solutions
- Conceptualize and develop solution messaging and materials to best position our platform. Work with both sales and marketing to increase mindshare and product adoption
- Deliver and execute a comprehensive enterprise sales enablement strategy for solutions that tie to revenue targets for the global sales organization. Build awareness internally around sales enablement initiatives and programs
- Coordinate and help plan joint marketing campaigns to grow sales pipeline and new revenues with account-based marketing, events, promotions, digital marketing, and sales outreach
- Establish, track and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipeline
- Drive solution thought leadership programs
Technical Skills and Competencies
- Results-driven with proven ability to deliver commitments on time while achieving or exceeding business goals
- Strategic thinker with strong creative problem-solving and analytical skills, paired with ability to execute
- Highly collaborative, able to thrive in a geographically distributed environment
- Proven ability to drive cross-functional teams to meet business objectives and influence without authority
- Ability to translate solution benefits and features into actionable sales messaging for targeted customers
- Self-starter who can navigate ambiguity and succeed in a dynamic, hyper-growth environment
- Strong team player who builds relationships across functions and fosters trust
- Customer-driven and analytical, skilled at leveraging data to inform and defend decisions
- Strong communication, critical thinking, and interpersonal skills
Compensation
We offer a competitive annual base salary of USD 140,000-160,000 (gross), plus variable compensation, with the final offer tailored to the candidate's skills, experience, and location. Beyond salary, Poppulo offers a comprehensive rewards package that includes performance-based incentives, multiple health insurance options, accident and life insurance, flexible work arrangements, access to world-class learning and development platforms, and a range of additional perks designed to support your growth and well-being.
Why Us?
- Company performance-related bonus
- Medical insurance
- Educational assistance
- In-house soft skills training
Who We Are
We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that's on the move.
We live the Poppulo values each day, as they are key to everything we do.
- Bring Your Best Self - We show up authentically, are self-aware and always strive to be better.
- See it. Own it. Solve it. - We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.
- Together We're Better - We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That s what makes us a team.
Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, India, the US, and the UK.
Poppulo is an equal opportunity employer.
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Senior Product Marketing Manager (Hybrid)
Posted 1 day ago
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Nitro is a global SaaS leader for seamless digital document workflows, offering a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.
How We WorkWe aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:
- One team, One mission - Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
- Own it - We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
- Accountable to our customers - We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
- Excellence in execution - Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
- Be bold, fail fast, learn faster - We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.
These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.
The RoleNitro is passionate about empowering people and businesses around the world with a more efficient, dynamic, and secure way to work with documents. We're seeking a visionary Senior Product Marketing Manager to help scale our growth.
You'll play a key role in bringing new versions of our market-leading products to market, crafting compelling messaging, and guiding users on a seamless journey to success. The ideal candidate will possess deep expertise in B2B SaaS product marketing, with a proven track record of developing compelling messaging, executing impactful launches, and enabling sales teams to effectively articulate value to enterprise clients. This role requires a passionate storyteller with a data-driven approach, who can collaborate cross-functionally to translate complex technical capabilities into clear, differentiated market advantages, ultimately accelerating our growth and solidifying Nitro's position as a market leader.
We're doing big things at Nitro! If you want to be an important part of our exciting evolution, apply today
Who You Are- A strategic marketer with a deep understanding of product marketing principles (positioning, messaging, go-to-market).
- A 'do-er' with a 'get it done' mentality, comfortable operating at a strategic level with senior stakeholders, but also rolling your sleeves up to dive into the tactics and execute as part of a team.
- A customer champion, obsessed with understanding user needs and delivering "aha!" moments.
- A data-driven thinker who thrives on win/loss analysis and user telemetry to inform product marketing strategy.
- A skilled collaborator, comfortable working across teams (Product, Brand, Sales, Regional Marketing).
- A creative storyteller who can translate features into user-centric benefits and identify opportunities in the customer lifecycle in which to position them.
- Own the User Journey - From pre-launch buzz to retention strategies, ensure a smooth and delightful experience for Nitro users at every touchpoint.
- Craft Compelling Messaging - Develop clear and concise product positioning and messaging that resonates with our target personas, highlighting the value proposition and differentiating Nitro from competitors.
- Market & Competitive Intelligence Powerhouse - Leverage your expertise in market research and PESTEL analysis to uncover strategic opportunities across core markets and products.
- Drive User Adoption - Design and implement onboarding programs (primary, secondary, and tertiary) to maximize feature adoption and product value realization.
- Fuel Sales Enablement - Help create effective sales enablement materials (user stories, battlecards) that empower our sales team to champion Nitro's solutions.
- Go-to-Market (GTM) Champion - Develop comprehensive GTM plans for new and existing product releases, encompassing user journeys, communication plans, sales tactics, and growth opportunities.
- Track & Analyse Success - Monitor key performance indicators (KPIs) across the user lifecycle to measure the effectiveness of marketing initiatives.
- 5+ Years of Product Marketing Experience - Proven track record with significant experience (ideally 5-7+ years) in product marketing roles, specifically within a B2B SaaS environment.
- SaaS Industry Expertise - Deep understanding of the SaaS business model, subscription economics, customer lifecycle, and common industry challenges.
- B2B Focus - Demonstrated experience marketing to businesses, understanding complex sales cycles, and buyer personas in a B2B context.
- Leadership Experience - Prior experience in a senior PMM role, leading initiatives, mentoring junior team members, or influencing cross-functional stakeholders.
- Market Research - Ability to conduct thorough market research, analyse competitive landscapes, identify market trends, and pinpoint white space opportunities. Proficient in gathering customer insights through interviews, surveys, data analysis, and developing deep empathy for target personas.
- Messaging Architecture - Skilled in developing clear, concise, and consistent messaging frameworks that resonate with target audiences.
- Launch Planning & Execution - Strong experience in planning, orchestrating, and executing successful product launches (new products, features, updates) from conception to post-launch analysis.
- Cross-functional Collaboration - Ability to effectively collaborate with Product Management, Sales, Marketing, Customer Success, and other teams to align on GTM strategies.
- Excellent Communication - Superior written and verbal communication skills, including presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Self-Starter & Proactive - Highly motivated, resourceful, and able to work independently with minimal supervision.
- Bachelor's Degree - Bachelor's degree in Marketing, Business, Communications, or a related field. MBA (Plus): MBA or equivalent advanced degree is a plus.
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:
Flex Time Off - Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments.
Hybrid Work - Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.
Benefits - Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.
Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.