76 Brand Manager jobs in Ireland

Title:
Marketing & Brand Development Manager

Reporting to
: Head Of Business Development

Location:
Grand Canal Dock, Dublin 2

Contract
: Full Time Permanent

Working Model:
Hybrid Working Model (two days in the office, three days working remotely in Ireland on a weekly basis. Flexibility to work additional days in the office will be required depending on business demands).

• Kindly note we do not offer visas or sponsorship for this role. You must have the right to work in Ireland and provide a valid Visa to be considered for this role.

About IPB:
Founded in 1926, we are the leading insurer of Ireland's public sector. As Irelands only indigenous mutual insurer, we exist to protect and safeguard the interests of our Members, consisting of all 31 Local Authorities, 16 Education and Training Boards, the HSE and Regional Assemblies. In doing so, we play an important role in supporting our Members in serving the needs of their local communities across the length and breadth of Ireland.

Our purpose is as relevant today as it was when we were founded. We have maintained this purpose by attracting the very best talent to meet the evolving needs of our Members and customers.

About the Role:
The Marketing & Brand Development Manager plays a key role in shaping and delivering the company's marketing strategy. Reporting to the Head of Business Development, this role is responsible for setting out the Marketing Operational Plan, ensuring alignment with business priorities, and maintaining a consistent and compelling company brand. The Marketing & Brand Development Manager will provide leadership and direction to the marketing team, oversee campaigns, communications, content, and events designed to win new business and engage existing members. They will collaborate closely with internal departments, ensuring all marketing activities align with the company's values, culture, and objectives while continually refining the marketing strategy using performance data and market insights.

To be successful in the role you will be accountable for:

• Developing and maintaining the Marketing Operational Plan to align with business priorities and deliver measurable results.
• Allocating marketing resources, including budget, team capacity, and tools, to maximise efficiency and impact across initiatives.
• Ensuring that the annual marketing budget and spend is correctly allocated, and optimising ROI across campaigns, channels, and events.
• Leading, mentoring, and overseeing the marketing team, driving performance, professional growth, and a collaborative culture.
• Defining, developing, and maintaining a consistent company brand identity across all campaigns, communications, and digital platforms.
• Creating and curating highquality written, visual, and multimedia content that engages stakeholders and reflects brand values.
• Overseeing the planning, execution, and evaluation of marketing campaigns that attract clients, retain members, and support business growth.
• Collaborating with internal departments to ensure cohesive messaging and a unified representation of the organisation.
• Directing digital marketing activities, including social media, website management, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and email marketing, to strengthen engagement.
• Overseeing internal and external events that reflect company values and enhance brand experience.
• Monitoring marketing performance, conducting market research, and using insights to refine initiatives and drive continuous improvement.

What we're looking for:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in a marketing management role, ideally in insurance, financial services, or the public sector.
• Proven track record in developing and delivering marketing plans and highimpact events that drive business growth and brand visibility.
• Handson experience with digital marketing platforms, CRM systems, and analytics tools.
• Strong leadership skills with the ability to mentor and motivate a marketing team.
• Excellent communication skills and a background in BusinesstoBusiness (B2B) marketing, ideally in complex or public sector environments.
• Highly organised, proactive, and able to manage multiple projects, deadlines, and stakeholders in a fastpaced environment.

What you'll get:

• Opportunity to lead and shape the marketing strategy for a growing and reputable company.
• Responsibility for managing a marketing team and driving highimpact campaigns and events.
• Exposure to a diverse range of projects across digital, brand, and B2B marketing in a dynamic environment.
• Opportunity to collaborate with multiple departments and contribute to the company's growth and culture.
• A supportive and collaborative work environment that encourages creativity and professional development.
• The chance to make a measurable impact on client engagement, member relations, and brand visibility.

We offer you a culture that is underpinned and supported by our values and behaviours of 'Passionate', 'Service Driven', 'Respectful', 'Trustworthy' and 'Collaborative'. These values underpin how we interact with each other across everything that we do. They guide our thinking, decisions, and actions, creating a truly unique place to work. Every employee is responsible for the creation of our culture which focuses on creating a psychologically safe 'Speak Up' environment, promoting an inclusive and diverse workplace and enhancing our journey in employee engagement and sustained performance improvement.

Lots of benefits including:

• Competitive Salary.
• Discretionary Bonus.
• Health Allowance for employees and dependents where applicable.
• Holidays - 25 days annual leave plus the option to purchase more.
• 10 public holidays plus 2 additional company days.
• Generous Pension Scheme.
• A suite of family leave policies.
• Life assurance cover.
• Income Protection Insurance.
• Discounted Home and Car Insurance.
• Learning and Development Opportunities.
• Exam and Study Leave.
• Easy access to our Employee Assistance Programme and suite of Employee Wellness Initiatives including annual Flu vaccine.
• Bike to Work Scheme.
• Active Sports and Social Club.

IPB is committed to attracting, developing, and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of gender, race, religion, sexual orientation, age, marital status, family status, disability, or membership of the Traveller community. We bring out the best in each other.

IPB is proud to be recognised as a Great Place to Work.

IPB is dedicated to Sustainability and safeguarding your future. We focus on Environmental, Social, and Governance commitments, and invite you to join us in creating a better world for generations to come.

Individuals who are interested in applying for a job opportunity in IPB can request reasonable accommodations to be made throughout the recruitment process.

To learn more about us, please visit here.

If this sounds like you:
Apply if you think we're a good match for you and you believe in our values. We'll get in touch to let you know what the next steps are.

Interviews:
Interviews will be conducted inperson, in addition to virtually where required.

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How You Will Contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What You Will Bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Extensive experience in FMCG Brand management
• You are naturally curious for consumer behaviour, preferably in the consumer goods sector in matrixed environment
• You have a balance of commercial and strategic acumen allowing to conduct robust analysis and actionable recommendation in a fast-paced environment
• You are well known for your drive, your capacity to lead big projects / big brands with a problem-solving mindset allowing to manage business objectives beyond brand and budget
• You have a strong marketing sensibility & can drive a strategic vision + brand equity resulting in developing a seamless consumer experience
• Your positive, open minded & determined attitude will help you to get what you need by influencing your stakeholders, leading and influencing teams
• For you, challenges are opportunities, you constantly seek for feedback to get better and you're looking to constantly learn new things
• You have a pro-active mindset always looking for the best solutions

Relocation Support Available?
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular

Brand & Portfolio Management

Marketing

*The Plaza Group are looking to hire a creative and driven Brand Manager*

The Plaza Group is one of Ireland's leading independent motorway and primary route services group.

Our core brands include the iconic Supermac's, Papa John's Pizza, the delicious SuperSubs and The Moo Parlour Ice Cream, as well as Mac's Place Deli and Bewley's Baristas. You will have the opportunity to be a part of the creation and implementation of the marketing plan across the Plaza Group and support the expansion of the Plaza Group footprint across Ireland. Reporting to the Marketing Manager this role provides a unique opportunity for a dynamic individual to develop their career in one of Ireland's home grown success stories.

Key Responsibilities will include:

• Support the development and implementation of the brand and marketing strategy for the Plaza Group.
• Development and implementation of localised brand and marketing activity for each of the Plaza Group Retail outlets
• Manage activation across all Plaza outlets including but not limited to Point of Sale, Press, Social Media and Signage
• Build relationships with key internal external stakeholders, partners and suppliers.
• Provide insights on consumer trends, competitor activities and cutting edge marketing strategies.
• Management of budgets, on time delivery of campaigns and analysis of return on investment
• Manage brand sponsorships and partnerships
• Support delivery of on-site events
• Manage and drive B2B partnerships
• Drive and manage The Bus Driver Loyalty programme.

Key Skills & Experience

• Min 5 years' experience in retail or an FMCG commercial marketing role
• A marketing or business degree
• Excellent commercial awareness of selling brands in competitive environments
• Good organisational and project management experience
• Full driving licence essential
• Highly driven, self-starter

What you can expect:

• Competitive weekly Salary
• Company Vehicle
• Company Mobile Phone
• Dynamic work environment
• Discounted Company hotel breaks
• A company in growth with a clear vision and amazing culture

JOB DESCRIPTION

Summary:

Reporting to the Brand Director (BD) the key focus of the Brand Manager (BM) role will be to develop and implement the annual brand plans in accordance with budgets & global Maison strategies. Leverage brand DNA to craft and implement marketing plans driving salience & aspiration, presence & disruption and delight & advocacy.

Create, translate and execute 360 integrated brand campaigns where relevant including ATL (Media, PR and Digital) plus BTL Programs (On Trade and Off Trade). Owning local marketing below-the-line activity plans and experiential activations in line with brand and channel strategies while nurturing our brand presence to reach new and existing audiences.

The BM will work in partnership with our commercial, brand activation teams & external sommelier, to develop innovative and creative ways to promote and grow Moët Hennessy Champagne & Wine portfolio in Ireland. To achieve KPIs on budget & within agreed timeframes.

The BM will also be expected to manage several third-party agencies and service providers as well as ensuring that all brand trade marketing plans are developed costed to budget, communicated and executed through the sales force.

One of the key relationships to be managed in this role is that of the shareholder Moët Hennessy. The shareholder will have regular involvement in how their brands are managed in the marketplace and the BM will support the BD in managing this relationship. It will be the responsibility of the BD & BM team to develop solutions that have shareholder buy-in and support for short and long-term growth for MH Champagne & Wine brands in the Irish market.

Key Responsibilities of the BM:

Effective Development & Execution of ATL and BTL Activity Plans:

· Ensure that all Brand Activity Plans are Developed and Executed:

· on time / to schedule

· reflecting agreed strategies, both brand and channel

· Within budget

· With support of stakeholders

· In a responsible and ethical fashion

· Ensure that all Brand Activities executed are:

· Delivered in a timely manner

· Reviewed thoroughly with involvement of key stakeholders

· Generating insights / learnings, which are fed into any future activity

· Implementation Excellence

· Consistent delivery of planned actions to target and on time

· Initiative and innovation

· Quality in all we do

· Outperformance of key competitors

2.   Strengthen / Defend the Brand Equity of Moët Hennessy Champagne & Wine brands

. Support the BD in strengthening / defending brand equity via:

·   Visibility and excellence at Point of Purchase

·   Brand events

·   Co-ordination of our external brand ambassador.

3.   Alignment of Vision, Goals and Priorities:

·   Clearly communicate vision, goals and priorities to all the relevant audiences.

·   Where required, win support and approval of the BD, Regional Manager or Shareholder.

4.   Brand Performance Management:

Ensure that the performance of the key brands in the marketplace is regularly monitored:

Volume and Value share vs. the brands' competitive set

Overall depletions performance

Effective Stock Forecasting

o   Effective liaison with Logistics director on stock levels and impact of planned promotions

o   No Stock shortages or overstocking due to ineffective forecasting

o   Stock holding by brand consistently within agreed limits

Brand Marketing Costs

o   Actual & committed spend is accurately tracked

o   Quarterly reconciliation of nominal and A&P ledgers

o   Timely recovery of Maison contribution

Excellence with Moët Hennessy:

· The BM should revert to queries from the shareholder in a timely fashion and to a high standard.

·    There should be an absence of complaints from the shareholder in relation to the BM's work and

professional manner.

Expected Profile of the Successful Candidate

Experience:

· At 5 years' FMCG experience working in a Trade Marketing or Brand Marketing function.

· A track record in the development and execution of below-the-line activity plans.

· Management of below-the-line agencies, printers and other third-party suppliers.

· A proven commercial awareness regarding revenue generation and cost reduction.

· Demonstrate budget management experience.

· Whilst not vital, experience of both the spirits' market and the Irish consumer is preferential.

Personal Profile:

· Excellent interpersonal skills, with the ability to influence people at all levels internal and external

to the organisation.

· Sense of ownership and responsibility with a proven track record of working on own initiative as

well as part of a multi-disciplinary team.

· Be an excellent communicator.

· Have a relevant third level qualification.

Functional Skills:

· PC business suite of products.

· Oral and written presentation skills.

CV's to

Start Date: ASAP

Contract Length: 6 months

Morgan McKinley is working with a FMCG company who are looking for a Brand Manager to start with the organisation as soon as possible for 6 months.

As Brand Manager for UKI, you will oversee marketing activities for the brand portfolio across UK and Ireland. This person will be a key member of the UKI team, working closely with the Brand Acceleration Manager and wider multi-functional team to develop and land key campaigns and global innovation streams. The ideal candidate will be passionate, a true collaborator, a consistent performer, and committed to the org's brand vision and exciting brand journey

Role Overview:

• Building the marketing plan for UKI and executing it across paid, owned and earned channels, partnerships, and all relevant brand touchpoints
• Responsibility for adherence to brand archetype, driving consistency in all communications
• Working closely with the shopper marketing team to support and collaborate around key brand activations
• Monitor and control the marketing budget with recommendations on phasing, spending & budget allocation
• Owning stakeholder relationships as you manage multi-functional local and global teams, distributors, and agency partners
• Executing innovation launches to the region, working with portfolio, commercial and cross-functional colleagues
• Setting clear activity objectives and KPIs, monitoring and evaluating activities, measuring ROI and making clear recommendations- optimising future activity
• Demonstrate leadership skills as you drive multiple campaigns and collaborate on projects, providing clear guidance to stakeholders on all brand communication.
• Driving Global Marketing objectives by shaping them in UKI to enhance, and add value to growth and positioning in the region
• Staying on top of category and market trends and sharing relevant ideas and recommendations with the wider team

Key requirements:

You should demonstrate a clear ability to work cross-functionally, always with the consumer placed front and centre. You should demonstrate a structured working approach, driven by data & insights, being analytical and with attention to detail. The ability to work in a fast-paced, very ambitious and dynamic organization is essential.

• A proven track record in developing brands in an FMCG/CPG business environment
• University Degree in business, marketing or related discipline with minimum 7 years of experience in a marketing function
• Excellent communication and presentation skills
• Strong commercial acumen
• Proven campaign delivery and success against KPIs
• Stakeholder Management is key, and agency management experience is essential
• Versatile, self-motivated and results driven
• Strong interpersonal skills and ability to build relationships
• Budget management experience
• Fluency (spoken and written) in English is mandatory

Brand Manager

Location:
Dublin (Hybrid role- 2 days on site)

I
ndustry:
Travel Technology

Employment Type:
Full-time

If you want to be part of the industry that makes the world go round, then look no further. A leading travel technology company is looking for a Brand Manager to help shape the future of travel booking—from magical holidays to long-overdue reunions.

While we can't solve mosquito bites or lost luggage, we simplify the technical parts of travel—and we're looking for the best thinkers to help us do it.

What You'll Do

As Brand Manager, you'll thrive in a fast-paced, agile environment focused on independence and people-first values. Reporting to the Head of Brand Marketing, you'll lead global brand consistency, campaign execution, and cross-functional initiatives.

Key Responsibilities

• Brand Strategy:
• Collaborate with senior brand leaders and internal teams to deliver strategic marketing initiatives.
• Campaign Management:
• Lead Tier 1 and Tier 2 brand campaigns, manage the Customer Advocacy program, and drive measurable outcomes.
• Creative Execution:
• Translate strategy into marketing plans and creative briefs, working with content, design, digital, and PR teams.
• Brand Governance:
• Ensure brand consistency across all touchpoints—from digital channels to events and product UX.
• Stakeholder & Budget Management:
• Maintain strong cross-departmental relationships and manage campaign budgets effectively.

About You

• Strong experience in brand marketing or a similar role.
• Bachelor's degree in marketing, communications, or business.
• Strong project management skills and ability to juggle multiple priorities.
• Experience with design tools, copywriting, and paid media.
• Passionate about simplifying the complex and telling compelling brand stories.

Why You'll Love It Here

• 25 days annual leave + Christmas office shutdown.
• Hybrid working model.
• Pension contribution, private medical, life assurance, and personal travel insurance.
• Performance-based bonus program.
• Inclusive, people-first culture with global impact.

Ready to take off?

Our application process is quick, easy, and hassle-free — apply in just a few minutes

The successful candidate will will have responsibility for implementing marketing plans to contribute to the growth and development of BWG's leading portfoilio of wholesale brands which encompasses both B2C and B2B brands.

Key responsibilities include:

Working alongside the Marketing Manager in the development and management of identifying, planning and executing brand plans and campaigns to drive awareness and sales.

Delivering an engaging and exciting brand sponsorship and partnership programme.

Digital and social media planning, activation, monitoring, evaluation and reporting.

Working collaboratively with stakeholders to provide local marketing support.

Support and oversee promotional activity with relevant stakeholders to further sales growth.

Manage marketing plans for design projects, category support, own brand and fresh food concepts.

Drive brand initiatives such as trade events, awards events, conferences and PR activities.

Supporting the management and administration of marketing budgets.

Assisting with all on-going marketing and sales support activities.

The ideal candidate will possess the following attributes:

Be educated to degree standard or equivalent preferably in Marketing or Business-related degree.

Have a minimum of 2 years previous experience in a similar role (preferably FMCG).

Experienced in managing external agency partners and suppliers.

Be self-motivated with the ability to work on their own initiative, prioritise and multi-task within a fast-paced environment.

Strong interpersonal and influence skills.

Strong commercial and business acumen.

Excellent I.T. skills in particular Microsoft Office products.

Full clean driving licence is essential.

Brand Manager

Part of Grafton Group Plc, Chadwicks Group, a top 10 listed "Great Place to Work" company, is the market leader in builders merchanting in Ireland with almost 2000 colleagues across ROI & NI. Main brands include Chadwicks, MacNaughton Blair (NI), Cork Builders Providers, Panelling Centre,Davies, Telfords, Heiton Steel, Morgans Timber, Proline, Sitetech and HSS Hire representing a significant brand presence across the island of Ireland.

Principle Objective

Reporting to the Marketing Manager, the Brand Manager will play an integral role in the execution of our marketing strategy in Chadwicks Group.

Experience & Qualifications

• Third Level Marketing qualification
• 5+ years' experience in a Marketing Role in a B2B or Retail environment
• Experience managing ATL advertising campaigns, PR and retail promotions
• Experience managing market research projects
• Experience managing multiple agencies
• Budget management
• Excellent organisational skills with an attention to detail
• Ability to work in a fast-paced environment & achieve tight deadlines
• People Management experience

Key Responsibilities

• Manage promotional calendar across the branch network including design, production and delivery of all promotional collateral
• Support Marketing Manager to deliver advertising campaigns across multiple brands
• Support Marketing Manager to deliver the PR agenda
• Event management
• Support local branch marketing requirements
• Manage market research projects as required
• Budget management
• Liaise with third party agencies including print, advertising, PR, media and research
• Management of 2 junior members of the team – marketing executive and marketing intern
• Act as a champion for colleague communication and engagement, promoting a two-way communication culture throughout the organization.
• Work with the wider HR and Marketing team to deliver a meaningful and impactful Employer Branding story.

Essential Competencies

• Effective team working and networking skills
• Excellent copywriting and editing skills
• Excellent PowerPoint skills
• People Management skills
• Commercial awareness and numeracy skills
• Excellent interpersonal and customer-facing skills
• Full clean driving licence

Contract Type

• Permanent – Hybrid (3 days office 2 days home)
• Full time 39-hour contract
• Working week Monday to Friday

Our Benefits Include

• Competitive Basic Salary
• Competitive Performance Related Bonus – Level 3 Role
• Private Health Care Allowance
• Sick Pay Scheme
• Paid Maternity and Paternity Leave
• Pension Scheme
• Colleague Saving Scheme
• Profit Share Scheme
• Colleague Discount
• Educational Assistance
• Wellness initiatives

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Chadwicks Group we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Brand Manager, Wholesale Division

(Full Time, Permanent, Hybrid)

We have an exciting opportunity for a Brand Manager to harness their skills and join our Marketing Team. The successful candidate will will have responsibility for implementing marketing plans to contribute to the growth and development of BWG's leading portfoilio of wholesale brands which encompasses both B2C and B2B brands. This person will work cross-functionally across the wholesale portfolio but will be the wholesale marketing specialist within the team.

Key responsibilities include:

• Working alongside the Marketing Manager in the development and management of identifying, planning and executing brand plans and campaigns to drive awareness and sales.
• Deliver an engaging and exciting brand sponsorship and partnership programme.
• Digital and social media planning, activation, monitoring, evaluation and reporting.
• Working collaboratively with stakeholders to provide local marketing support.
• Support and oversee promotional activity with relevant stakeholders to further sales growth.
• Manage marketing plans for design projects, category support, own brand and fresh food concepts.
• Drive brand initiatives such as trade events, awards events, conferences and PR activities.
• Supporting the management and administration of marketing budgets.
• Assisting with all on-going marketing and sales support activities.

The ideal candidate will possess the following attributes:

• Be educated to degree standard or equivalent preferably in Marketing or Business-related degree.
• Have a minimum of 2 years previous experience in a similar role (preferably FMCG).
• Experienced in managing external agency partners and suppliers.
• Be self-motivated with the ability to work on their own initiative, prioritise and multi-task within a fast-paced environment.
• Strong interpersonal and influence skills.
• Strong commercial and business acumen.
• Excellent I.T. skills in particular Microsoft Office products.
• Full clean driving licence is essential.