32 Brand Marketing jobs in Ireland

Role Description

This is a full-time hybrid role for a Brand Marketing Specialist. The role is based in Dublin, with some work-from-home flexibility. The Brand Marketing Specialist will be responsible for developing and executing brand marketing initiatives, managing brand promotion campaigns, and ensuring consistent brand messaging across all channels. Daily tasks include conducting market research, analyzing brand performance metrics, collaborating with other departments to align branding efforts, and creating marketing materials that support brand objectives.

Qualifications

• Brand Marketing, Brand Development, and Brand Management skills
• Experience in Marketing and Branding
• Strong analytical and market research skills
• Excellent written and verbal communication skills
• Ability to work both independently and collaboratively in a hybrid environment
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in the recruitment or staffing industry is a plus

Role Description

This is a full-time hybrid role for a Brand Marketing Specialist. The role is based in Dublin, allowing for some work from home flexibility. The Brand Marketing Specialist will be responsible for developing and implementing brand marketing strategies, managing brand communications, and ensuring alignment with overall marketing initiatives. Day-to-day tasks will include conducting market research, overseeing branding projects, collaborating with cross-functional teams, and analyzing market trends to inform brand strategies.

Qualifications

• Brand Marketing, Brand Management, and Brand Development skills
• Marketing and Branding proficiency
• Excellent analytical and strategic thinking abilities
• Strong communication and interpersonal skills
• Ability to work both independently and within a team environment
• Experience with digital marketing tools and platforms is advantageous
• Bachelor's degree in Marketing, Business, Communications, or a related field

Skillnet Ireland is a business support agency of the Government of Ireland. Our mandate is to advance the competitiveness of Irish businesses through enterprise-led talent development. Skillnet Ireland partners with more than 57 enterprise bodies, providing talent development, upskilling and innovative business supports to 24,000 businesses and 90,136 workers throughout the country every year. The agency has been recognised as an international best-practice model by the European Commission, the OECD and the ILO, among others.

Our mission is that we are "Helping businesses in Ireland to be the best they can be, through innovative and enterprise-driven people development". We partner directly with companies and industry groups to ensure we understand their needs and talent priorities. We also help companies to understand and embrace innovation, to build business competitiveness through skills.

Skillnet Ireland is funded from the National Training Fund through the Department of Further and Higher Education, Research, Innovation and Science.

Role Overview

Skillnet Ireland is inviting applications for the position of Brand Marketing Advisor to work as a key member of its Marketing Communications team. This is a specified purpose contract, for minimum 6 months. This role requires a dynamic, proactive people person and communicator who is adept at engaging with business organisations and conveying brand, marketing, design and compliance concepts. We are looking for an individual that has strong commercial and political awareness with a passion for brand development and marketing to showcase the impact and effectiveness of the Skillnet Business Networks.

The successful candidate will report to the Head of Marketing Communications and will be a proactive team player with creative flair who has a strong understanding of the "customer journey" and reputational excellence. This role is suitable to a person that can project manage the design and delivery of a series of brand management and marketing supports for the 57 industry partners across many sectors and regions. A key focus of this role will be on improving how the 70 Skillnet Business Networks and five National initiatives promote the Skillnet Ireland brand to strengthen the user-experience for an stakeholder engaging with Skillnet Ireland.

The successful candidate will also play an important part in promoting and showcasing Skillnet Ireland Network's contribution to national enterprise priorities, including digital acceleration, climate readiness, innovation and the development of talent for sustainable business, as outlined, in the Skillnet Ireland strategy, Transforming Business Through Talent.

Key Responsibilities

• Work with the Head of Marketing Communications and Marketing Manager to develop brand Guidelines, brand templates and other supports for Skillnet Business Networks and National Initiatives that align with the Skillnet Ireland corporate brand architecture.
• Implement and develop a comprehensive and user-friendly toolkit for Skillnet Business Networks to manage their respective marketing campaigns (inc. best practice guides, training materials etc).
• Project manage the roll-out of brand guidelines to the 70 Skillnet Business Networks.
• Develop processes to manage brand compliance of Networks, working with colleagues to flag and contribute to the resolution of issues that impact upon Skillnet Ireland's brand or reputation.
• Promote the use of digital channels within Skillnet Buisness Networks that lead to an enhanced customer experience.
• Engage with the Business Networks Team to design supports for Network Management teams to effectively postion upskilling offering to drive increase engagement with their target business audiences.
• Develop campaigns to showcase Skillnet Business Networks achievements, optimise campaign synergies, and leverage opportunities.
• Contribute to the delivery of the company's Strategic Marketing Plan for the Skillnet Ireland brand across all channels throughout Ireland and the EU.
• Participate in a range of other communications and marketing projects including brand development and market positioning of our initiatives, corporate events, and production of markeing collateral.

Essential Qualifications and Experience

• 5 years of experience in a brand marketing role.
• Experience in multiple discipline areas including marketing, brand design, brand management, digital marketing, and event management.
• Experience in delivering successful marketing programmes that are focussed on delivering commercial outcomes.
• Excellent communication and presentation skills with experience of working with internal and external stakeholders.
• Strong project management, reporting and analytical skills.
• Team player with a track record of working in a highly collaborative environment with a diverse group of stakeholders.
• Self-directed and resilient, taking personal responsibility for the delivery of objectives and overcoming challenges.
• A third-level degree or relevant post-graduate qualification in marketing, communications, journalism, public relations, or relevant business-related discipline is essential.

Application Details

Please forward your Curriculum Vitae with a covering letter outlining why you should be considered for this position and what strengths you would bring to the role. Applications should be emailed to

The closing date for receipt of completed applications is by October 31st at 5pm.

This is a fixed term temporary position, subject to a probationary period, with the place of work based in Sandyford, Dublin 18.

Skillnet Ireland is currently operating a hybrid working model for individuals and roles that meet the business needs and the criteria of suitability.

Further information on Skillnet Ireland is available

Skillnet Ireland is an Equal Opportunities Employer.

Role Description

This is a full-time hybrid role for a Brand Marketing Specialist based in Dublin, with the flexibility to work from home on some days. The Brand Marketing Specialist will be responsible for creating and implementing brand marketing strategies, managing the brand's presence across multiple channels, overseeing the development and execution of branding campaigns, and ensuring consistent brand messaging. Other key responsibilities include analyzing market trends, identifying opportunities for brand growth, and collaborating with cross-functional teams to enhance brand awareness.

Qualifications

• Brand Marketing and Marketing skills
• Brand Management, Branding, and Brand Development skills
• Excellent written and verbal communication skills
• Ability to work independently and in a hybrid work environment
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in the field of brand marketing or brand management is a plus

About the Role:

Our client is looking for a dynamic and creative
Brand Marketing Assistant
to join their team in Dublin. The ideal candidate will support the marketing department in executing brand strategies, managing campaigns, and ensuring consistent brand communication across all channels.

Key Responsibilities:

• Assist in the planning and execution of marketing campaigns to enhance brand awareness.
• Coordinate with design and content teams to produce engaging promotional materials.
• Manage social media platforms and monitor brand engagement.
• Conduct market research to identify trends, competitor activities, and consumer insights.
• Support event planning, sponsorships, and product launches.
• Track campaign performance metrics and prepare regular marketing reports.
• Ensure brand consistency across all marketing materials and touchpoints.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Creative mindset with attention to detail.
• Proficiency in MS Office and familiarity with digital marketing tools.
• Ability to multitask and work collaboratively in a fast-paced environment.

Why Join:

• Opportunity to grow within a leading brand.
• Collaborative and innovative work environment.
• Exposure to diverse marketing projects and campaigns.

Role Description

This is a full-time hybrid role for a Brand Marketing Specialist, located in Dublin with the option for some remote work. The Brand Marketing Specialist will be responsible for developing and managing brand strategies, overseeing brand development and marketing initiatives, and collaborating with cross-functional teams to ensure brand consistency. Day-to-day tasks will include conducting market research, analyzing consumer behavior, developing marketing campaigns, and monitoring brand performance to ensure targets are met.

Qualifications

• Experience in Brand Marketing and Marketing
• Skills in Brand Management and Branding
• Ability in Brand Development
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively
• Experience with digital marketing tools and platforms is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field

Marketing Brand & Content Manager

Attractive Salary + Excellent Benefits Package

Dublin 2 – Hybrid (2 days office-based)

Are you ready to take full ownership of a marketing function and play a pivotal role in shaping a brand during an exciting growth phase? This newly created position offers the opportunity to join a market-leading organisation as Marketing Brand & Content Manager, where you will set the strategy, lead a talented team, and modernise the marketing approach with a blank canvas to work from.

The Role

Reporting to the Head of Business Development, you will:

• Take full ownership of the marketing strategy, budget, and operational plan, ensuring alignment with business objectives.
• Lead, mentor, and support a lean but capable team of two permanent marketers (plus a third likely to be made permanent), fostering creativity, collaboration, and professional development.
• Drive brand development and ensure consistency across all campaigns, communications, content, and events.
• Oversee digital channels, including the company website, social media, email campaigns, and SEO/SEM strategies, while managing the relationship with external creative agencies.
• Deliver high-quality written and visual content tailored to diverse audiences, including clients, members, brokers, and sector stakeholders.
• Plan and deliver impactful events, including several large-scale conferences each year, that strengthen engagement and reflect the company brand.
• Present marketing updates and strategies to the leadership team and, on occasion, the board.
• Use data, insights, and market intelligence to refine campaigns, monitor ROI, and continuously improve performance.

What We're Looking For

• Degree in Marketing, Communications, Business, or related field.
• 5+ years' experience in a senior marketing role with proven leadership and team development skills.
• Strong track record in brand development, communications, and digital marketing.
• Experience in insurance, financial services, or broker-related markets is highly desirable. Candidates with deep expertise in target sectors such as education, healthcare, or non-profit will also be considered.
• Confidence in engaging at senior levels, including presenting to leadership and board members.
• Excellent organisational skills with the ability to balance strategy with hands-on delivery.
• Proven experience managing budgets, agency relationships, and multiple projects simultaneously.

What's on Offer?

This is a rare opportunity to shape a respected brand and modernise the marketing function as part of an ambitious growth strategy. The role comes with an attractive salary, excellent benefits, hybrid working (2 days in the office), and the potential to grow into a future Head of Marketing position as the team and business continue to expand.

If you are a strategic yet hands-on marketing leader with a passion for brand and communications, we'd love to hear from you.

Apply now or contact Marty Caskey, Sales & Marketing Recruitment Manager at Abrivia Recruitment, in confidence, to discuss this opportunity further.

Title:
Marketing & Brand Development Manager

Reporting to
: Head Of Business Development

Location:
Grand Canal Dock, Dublin 2

Contract
: Full Time Permanent

Working Model:
Hybrid Working Model (two days in the office, three days working remotely in Ireland on a weekly basis. Flexibility to work additional days in the office will be required depending on business demands).

• Kindly note we do not offer visas or sponsorship for this role. You must have the right to work in Ireland and provide a valid Visa to be considered for this role.

About IPB:
Founded in 1926, we are the leading insurer of Ireland's public sector. As Irelands only indigenous mutual insurer, we exist to protect and safeguard the interests of our Members, consisting of all 31 Local Authorities, 16 Education and Training Boards, the HSE and Regional Assemblies. In doing so, we play an important role in supporting our Members in serving the needs of their local communities across the length and breadth of Ireland.

Our purpose is as relevant today as it was when we were founded. We have maintained this purpose by attracting the very best talent to meet the evolving needs of our Members and customers.

About the Role:
The Marketing & Brand Development Manager plays a key role in shaping and delivering the company's marketing strategy. Reporting to the Head of Business Development, this role is responsible for setting out the Marketing Operational Plan, ensuring alignment with business priorities, and maintaining a consistent and compelling company brand. The Marketing & Brand Development Manager will provide leadership and direction to the marketing team, oversee campaigns, communications, content, and events designed to win new business and engage existing members. They will collaborate closely with internal departments, ensuring all marketing activities align with the company's values, culture, and objectives while continually refining the marketing strategy using performance data and market insights.

To be successful in the role you will be accountable for:

• Developing and maintaining the Marketing Operational Plan to align with business priorities and deliver measurable results.
• Allocating marketing resources, including budget, team capacity, and tools, to maximise efficiency and impact across initiatives.
• Ensuring that the annual marketing budget and spend is correctly allocated, and optimising ROI across campaigns, channels, and events.
• Leading, mentoring, and overseeing the marketing team, driving performance, professional growth, and a collaborative culture.
• Defining, developing, and maintaining a consistent company brand identity across all campaigns, communications, and digital platforms.
• Creating and curating highquality written, visual, and multimedia content that engages stakeholders and reflects brand values.
• Overseeing the planning, execution, and evaluation of marketing campaigns that attract clients, retain members, and support business growth.
• Collaborating with internal departments to ensure cohesive messaging and a unified representation of the organisation.
• Directing digital marketing activities, including social media, website management, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and email marketing, to strengthen engagement.
• Overseeing internal and external events that reflect company values and enhance brand experience.
• Monitoring marketing performance, conducting market research, and using insights to refine initiatives and drive continuous improvement.

What we're looking for:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in a marketing management role, ideally in insurance, financial services, or the public sector.
• Proven track record in developing and delivering marketing plans and highimpact events that drive business growth and brand visibility.
• Handson experience with digital marketing platforms, CRM systems, and analytics tools.
• Strong leadership skills with the ability to mentor and motivate a marketing team.
• Excellent communication skills and a background in BusinesstoBusiness (B2B) marketing, ideally in complex or public sector environments.
• Highly organised, proactive, and able to manage multiple projects, deadlines, and stakeholders in a fastpaced environment.

What you'll get:

• Opportunity to lead and shape the marketing strategy for a growing and reputable company.
• Responsibility for managing a marketing team and driving highimpact campaigns and events.
• Exposure to a diverse range of projects across digital, brand, and B2B marketing in a dynamic environment.
• Opportunity to collaborate with multiple departments and contribute to the company's growth and culture.
• A supportive and collaborative work environment that encourages creativity and professional development.
• The chance to make a measurable impact on client engagement, member relations, and brand visibility.

We offer you a culture that is underpinned and supported by our values and behaviours of 'Passionate', 'Service Driven', 'Respectful', 'Trustworthy' and 'Collaborative'. These values underpin how we interact with each other across everything that we do. They guide our thinking, decisions, and actions, creating a truly unique place to work. Every employee is responsible for the creation of our culture which focuses on creating a psychologically safe 'Speak Up' environment, promoting an inclusive and diverse workplace and enhancing our journey in employee engagement and sustained performance improvement.

Lots of benefits including:

• Competitive Salary.
• Discretionary Bonus.
• Health Allowance for employees and dependents where applicable.
• Holidays - 25 days annual leave plus the option to purchase more.
• 10 public holidays plus 2 additional company days.
• Generous Pension Scheme.
• A suite of family leave policies.
• Life assurance cover.
• Income Protection Insurance.
• Discounted Home and Car Insurance.
• Learning and Development Opportunities.
• Exam and Study Leave.
• Easy access to our Employee Assistance Programme and suite of Employee Wellness Initiatives including annual Flu vaccine.
• Bike to Work Scheme.
• Active Sports and Social Club.

IPB is committed to attracting, developing, and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of gender, race, religion, sexual orientation, age, marital status, family status, disability, or membership of the Traveller community. We bring out the best in each other.

IPB is proud to be recognised as a Great Place to Work.

IPB is dedicated to Sustainability and safeguarding your future. We focus on Environmental, Social, and Governance commitments, and invite you to join us in creating a better world for generations to come.

Individuals who are interested in applying for a job opportunity in IPB can request reasonable accommodations to be made throughout the recruitment process.

To learn more about us, please visit here.

If this sounds like you:
Apply if you think we're a good match for you and you believe in our values. We'll get in touch to let you know what the next steps are.

Interviews:
Interviews will be conducted inperson, in addition to virtually where required.