What Jobs are available for Crm Specialists in Ireland?

The Opportunity:

We're seeking a CRM Specialist to lead CRM and email marketing campaign activity for the German market, working within a growing marketing team. Reporting to the Content Manager, this role plays a central part in managing Salesforce marketing automation, nurturing leads, and driving marketing-qualified leads through to sales-qualified leads.

You'll act as a bridge between marketing and sales, managing CRM campaigns, improving automation, and providing actionable insights that help drive engagement and conversions.

This is a fantastic opportunity for a data-driven marketer with strong Salesforce experience who wants to shape CRM best practice and make a tangible impact in a growing, international business.

About The Company:

Our client is an international financial services organisation with a strong European presence and an established Dublin office that serves as its innovation and marketing hub. The Dublin team plays a key role in developing and promoting investment and insurance solutions across multiple markets.

Key Responsibilities:

• Own and optimise Salesforce CRM and Pardot marketing automation workflows.
• Plan, execute, and manage multi-channel campaigns, with a strong focus on email marketing and lead nurturing.
• Develop segmentation and lead-scoring strategies to refine database quality and drive engagement in the German market.
• Collaborate with internal stakeholders in marketing, sales, and content to ensure campaigns align with business goals.
• Manage reporting and campaign analytics, introducing automation and improving visibility via tools such as Power BI.
• Partner with content teams to ensure the right message reaches the right audience at the right stage of the funnel.
• Contribute to the continuous improvement of CRM data hygiene, campaign performance, and automation efficiency.

The Successful Candidate:

• 4–6 years' experience in CRM or campaign management, ideally within B2B, lead generation, or financial services.
• Hands-on experience with Salesforce CRM (HubSpot or Marketo will also considered).
• Demonstrated experience in email marketing, campaign optimisation, and lifecycle management.
• using reporting and analytics tools (e.g., Power BI, Tableau).
• Strategic thinker with a proactive mindset, able to refine and improve existing systems and processes.
• Excellent communication and stakeholder management skills.
• German language skills and/or experience marketing to the German market are a significant advantage.

CRM Developer (Senior) – Dublin – Hybrid

Are you a highly skilled CRM Developer with extensive experience in Microsoft Dynamics CRM and .NET technologies?

Do you have a proven track record in designing and delivering complex CRM solutions in enterprise environments?

We are seeking
two (2)
seasoned CRM Developers to take on senior-level roles in dynamic project teams, contributing to the delivery of high-quality, business-critical regulatory systems.

Location:
Dublin (North Wall Quay)

Work Model:
Hybrid (minimum 50% onsite)

Start Date:
Early October 2025 (subject to onboarding and security clearance)

Contract Type:
Full-time, Monday–Friday

Contract Duration:
6 months

About the Role:

As a Senior CRM Developer, you will lead the design, development, and optimization of
Microsoft Dynamics CRM 8.2
solutions, ensuring seamless integration with enterprise ecosystems like Active Directory, SharePoint, Exchange, and internal APIs. You will collaborate with Agile teams to deliver scalable, secure, and high-performance systems critical to regulatory operations.

Key Responsibilities

• Design, develop, and maintain
  Microsoft Dynamics CRM 8.2 (on-premises)
  solutions, including plugins, workflows, and client-side customizations using JavaScript/TypeScript.
• Architect integrations with enterprise components (Active Directory, SharePoint, SSRS, Exchange, APIs) via SDK and C# Web APIs.
• Implement robust CRM data models, security frameworks, and FetchXML queries.
• Develop and optimize SQL Server databases, stored procedures, T-SQL scripts, and SSIS ETL packages.
• Ensure CRM performance and scalability through best practices and solution lifecycle management.
• Collaborate in Agile teams using Azure DevOps for backlog management, CI/CD pipelines, and release cycles.
• Develop unit/integration tests for Dynamics CRM components and support financial/regulatory data systems built on .NET/CRM/SQL stacks.

Mandatory Experience & Skills

• 7+ years
  as a CRM Developer, with
  hands-on expertise in Dynamics CRM 8.2 (on-premises)
  or similar.
• Deep knowledge of
  CRM plugin architecture
  ,
  FetchXML
  , SDK integration, and client-side APIs (JavaScript/TypeScript).
• Advanced
  C#/.NET development
  skills, including Web API design and consumption.
• Proficiency in
  SQL Server
  : database design, stored procedures, T-SQL, SSRS, and SSIS ETLs.
• Experience integrating CRM with enterprise systems (AD, SharePoint, Exchange, SSRS, APIs).
• Proven work in
  Agile teams
  and
  Azure DevOps
  for CI/CD and solution management.
• Familiarity with
  financial/regulatory data systems
  using .NET/CRM/SQL Server.

Mandatory Educational / Professional Requirements

• Diploma/Degree in IT or related discipline (NFQ Level 7/8 or equivalent).
• Fluency in English
  (written/verbal). Non-native speakers must provide CEFR Level C2 certification
  or
  demonstrate fluency during interviews.

Application Notes

• Candidates
  must clearly state
  their
  earliest available start date
  on their CV.
• Non-native English speakers
  must indicate certification status
  (CEFR C2 or equivalent)
• Applications lacking
  mandatory experience, qualifications, or start date details
  will not be considered.
• Successful candidates will undergo
  onboarding and security vetting
  prior to the October 2025 start.

If you are a qualified CRM Developer ready to drive enterprise-grade solutions in a high-impact regulatory environment, apply today

Matchbook is looking for a capable candidate who is ready to rise to the challenge and be part of our dynamic and focused Marketing team to help increase brand loyalty, long-term retention, and revenues.

This role focuses on driving customer engagement, loyalty, and retention by leveraging data-driven insights, segmentation, and targeted marketing initiatives through Email, Push Messaging & SMS for our growing portfolio of brands and gaming products in the UK, Ireland, Brazil, and Mexico.

What will I be doing?

The main duties and responsibilities in this role will include, but are not limited to:

• Support our CRM Manager to deliver programmes to acquire, retain, and grow our customer base in alignment with the defined CRM Strategy.
• Create engaging, visually appealing email campaigns and automations, optimising for open rates, click-through rates, and conversions.
• Conduct A/B testing and use data analysis to continuously refine and improve campaign performance.
• Help test and implement evolving communication channels such as SMS, push notifications, to support personalised, dynamic content.
• Create reports and perform analysis of regular and ad hoc campaigns, providing proactive feedback to the CRM team, with insights on the performance and effectiveness.
• Work closely with the creative team with briefing marketing assets.
• Ensure we are communicating to the right customers at the right time with the right offer.
• Take responsibility for your own promotions and make sure each step from planning to execution to analysis is done to the highest standard.
• Creating casino and exchange bonusing campaigns.
• Perform ongoing competitor research and develop responsive recommendations.
• Identify and troubleshoot performance issues, working closely with the customer support team to correct customer impact.

What we are looking for?

• Strong problem-solving skills with ability to identify problems and develop solutions.
• Knowledge of and experience with integrated marketing messaging platforms, such as Xtremepush, Optimove, Braze, or Salesforce Marketing Cloud.
• 1-2 years CRM experience in iGaming, Fintech, or similar industry.
• Strong proficiency in Microsoft Excel.
• Numerate and analytical mindset.
• Ability to work in a fast-paced environment.
• Excellent time management and organisational skills.
• Enthusiastic and driven personality, ability to work autonomously, and strong results-driven orientation.
• Ability to prioritise tasks effectively and work to challenging deadlines.
• Strong written and verbal communication skills
• Excellent interpersonal skills with the ability to build and maintain relationships.

What else would be very benficial?

• A strong interest and knowledge of Betting Exchange, Sportsbook, and Casino, and how they work and operate day-to-day.
• Interest and passion for sport.

Cultural Fit:

The company is split across multiple locations across the UK, Ireland, and Europe, so we are looking for someone with experience working with remote teams and building strong work relationships across multiple sites. The working environment is professional whilst being relaxed and informal. We are additionally seeking someone with a "can-do" attitude who will get involved beyond the specific role, build on the internal culture of teamwork, and go above and beyond to get things done.

As CRM Specialist, you will work in the customer retention team with the Marketing Director, CRM manager, marketing team and external agencies. You will be primarily responsible for developing a direct marketing strategy and engaging the database using direct mail, SMS and email, both manual and automated. The successful candidate should have a solid understanding of direct response marketing practices, as well as end-to-end CRM campaign management experience, with a focus on customer data & insights, campaign planning, production, testing, delivery and post-campaign analysis.

Duties and Responsibilities

• Plan, test and execute direct marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives via direct mail, email, SMS, onsite messaging, and push notifications
• Liaise between external vendors and internal departments to examine and solve issues and opportunities that arise daily
• Troubleshoot, brainstorm, and address issues that may arise during the execution of direct mail campaigns
• Assign and delegate mailings and schedules for each campaign. Liaise with fulfilment agency on all levels, from stock, to print, fulfilment & post.
• Execute the buying and mailing of Data lists
• Responsible for briefing internal teams on all data requirements to enable accurate campaign measurement based on clear agreed KPI's
• Ensure commercial, customer and brand targets are in place to review campaign success, track and measure results
• Confirm consistency of proposed campaign activity with customer contact strategy plan – working Marketing Director
• Proactively monitor current customer behaviours and business performance to identify potential opportunities for driving incremental gains
• Idea generation and challenging the existing way of driving business performance
• Maintain the CRM Database
• Provide regular BI/KPI reports
• Track and analyse, ROI, Response Rates, Conversion Rates, etc., on each campaign across the portfolio and recommend strategies for future mailings.
• Monitor costs for assigned campaigns.
• Monitor mailing stock and order as required.
• Participate in cross functional training as required from time to time.
• Adhere to all Company Policies and Procedures including safe work practices as set out in the Contract of Employment and the Staff Handbook.
• Adhere to the Company's Data Protection Policy.
• Carry out any other duties/tasks as assigned by the Marketing Director or other Officer as appointed by the Managing Director.

Essential task requirements/experience you bring to the business:

• 2-5 years marketing campaign experience in fast-paced moving organisations etc.
• Microsoft CRM Dynamics 365 while not essential would be an advantage.
• Experience gained working across several departments with the focus on marketing and CRM
• IT proficiency is essential with a proven track record of acquiring new knowledge quickly and capability of transferring that knowledge into the business.
• Advanced level experience of Excel using Pivot tables
• Excellent oral and written communications using word, Power Point and Outlook
• Experienced presenter at meetings and confident public speaker
• Excellent attention to detail

The key personality traits for success are:

Effective Communicator (written and oral), Process Driven.

Senior CRM Developer (Contract)

Location:
Dublin, Ireland

Duration:
6 months (with potential extension)

We are seeking an experienced Senior CRM Developer to join our team on a 6-month contract in Dublin. The successful candidate will bring extensive hands-on expertise in Microsoft Dynamics CRM (version 8.2 on-premises or similar), alongside strong development skills in the .NET environment, SQL Server, and integration with enterprise platforms.

Key Responsibilities

• Design, develop, and implement customisations and solutions within Microsoft Dynamics CRM 8.2 (on-premises) or similar versions.
• Contribute to the overall CRM architecture and ensure seamless integration with core components such as Active Directory, SharePoint, Exchange, SSRS, and internal systems via APIs.
• Develop high-quality, scalable applications using C# and Web API within the .NET framework.
• Design and implement SQL Server databases, including advanced T-SQL queries, stored procedures, and SSRS reports.
• Build and maintain ETL processes using SSIS for efficient data migration and integration.
• Work collaboratively within Agile teams, actively contributing to backlog grooming, sprint planning, and retrospectives.
• Use Azure DevOps for managing product backlogs, tracking assigned work, and participating in the CI/CD release cycle.
• Follow best practices for code quality, version control, and deployment processes.

Required Skills & Experience

• Significant hands-on experience with Microsoft Dynamics CRM 8.2 (on-premises) or a closely related version.
• Strong understanding of CRM architecture and integrations with enterprise systems.
• Proven background as a .NET Software Developer, with advanced experience in C# and Web API development.
• In-depth expertise in SQL Server, including:
• Database design and implementation
• Complex T-SQL queries and stored procedures
• Building SSRS reports
• Developing ETL solutions with SSIS
• Demonstrated experience working in Agile delivery teams, using Azure DevOps for backlog management and task delivery.
• Solid understanding of code release cycles and Azure DevOps pipelines.
• Excellent problem-solving, communication, and collaboration skills.

Desirable Skills

• Experience in enterprise-scale system integrations.
• Familiarity with cloud migration strategies and hybrid CRM environments.
• Exposure to additional reporting and data visualisation tools.

PFH Technology, owned by Ricoh – a Japanese based global ICT company, is a premier provider of end-to-end ICT solutions and a managed services portfolio scaling from SMEs to large Enterprise organisations. We have unrivalled vendor relationships. We can procure, design, deploy and support all your ICT needs. Our ISO certified Custodian Cloud Services and Custodian Managed Services provide the technology and expertise to mitigate risk and reduce your costs immediately. We have a nationwide network of over 750 dedicated professionals, ready to meet your ICT needs, with offices in Dublin, Cork and Galway.

About the role

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven.  You'll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven.  You'll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

You will be responsible for

Delivery of the ROI CRM strategy, to deliver LFL sales growth and customer loyalty

Building and execution of personalized email and push notification campaigns across multiple customer segments, according to lifecycle stage and other customer insights.

Ensuring campaigns are delivered on time, error-free, and aligned with brand and business goals.

Collaborating with strategy, creative, content, and product teams to develop compelling messaging and assets to deliver personalized comms across the Tesco ecosystem.

Responsibility for the retention of our active base and digitisation of Clubcard. 

Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content delivering improved efficiency and performance. 

Identifying opportunities to cross promote and increase the lifetime value of customers across the Tesco Ecosystem. 

Working with Tesco IT and Group teams to ensure platform is optimised per the CRM and Personalisation strategy. 

Working with the insights team to complete post implementation reviews of Marketing Campaigns to ensure consistent improvements. 

Working closely and continuously with all members of the other Customer Teams in Tesco as well as creative agencies and senior stakeholders to build trusted relationships across all parts of the business 

Following the Business Code of Conduct and always acting with integrity and due diligence.

You will need

• Relevant 3+ years' digital marketing experience.
• Strong project management skills with meeting hard deadlines a core competency.
• Analytical and data-driven with a firm grasp of commercial impact and ROI.
• Experience of working with CRM platforms (preferably Adobe).
• Experience of working with dynamic content and personalisation.
• Experience with evaluation and optimisation of email campaigns - conversion of insight into actionable ideas.

Whats in it for you?

We offer excellent benefits that help make Tesco a great place to work. These include but aren't limited to:

• Competitive Salary
• Retirement Savings Plan
• Life Assurance Cover
• Annual Bonus
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2
  nd
  Clubcard available.*
• Annual leave
• Save As You Earn Scheme

*Entry requirements and rules of the scheme apply

About Us

At Tesco, our vision is to become every customer's favourite way to shop, whether they are at home or on the move. Our core purpose is to serve our customers, communities, and the planet a little better every day.

At Tesco, we pride ourselves on having an inclusive culture where everyone can truly be themselves. This is embedded in our values: we treat people how they want to be treated. We celebrate diversity and recognize the value and opportunity it brings, ensuring our colleagues feel they can be themselves at work and are supported to be at their best.

We have embraced a blended working week, combining office and remote working. Our offices remain places for connection, collaboration, and innovation. We are committed to building an inclusive workplace that celebrates the cultures, personalities, and preferences of our colleagues, who in turn help build our business's success and reflect the diversity of the communities we serve. Our stores are welcoming places for everyone, with colleagues trained to support those with visible or hidden disabilities through the Sunflower Lanyard programme.

As a large business with diverse roles and flexible working patterns, Tesco can find something that suits you. We celebrate diversity and welcome everyone. Our inclusive recruitment process ensures candidates can thrive and request any necessary adjustments. For more information on accessibility support, visit Tesco Careers Accessibility.

If you need additional support, please email This will help us understand how we can best support you through the recruitment

process.

About the role

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven. You'll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven. You'll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

You will be responsible for

Delivery of the ROI CRM strategy, to deliver LFL sales growth and customer loyaltyBuilding and execution of personalized email and push notification campaigns across multiple customer segments, according to lifecycle stage and other customer insights.Ensuring campaigns are delivered on time, error-free, and aligned with brand and business goals.Collaborating with strategy, creative, content, and product teams to develop compelling messaging and assets to deliver personalized comms across the Tesco ecosystem.Responsibility for the retention of our active base and digitisation of Clubcard. Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content delivering improved efficiency and performance. Identifying opportunities to cross promote and increase the lifetime value of customers across the Tesco Ecosystem. Working with Tesco IT and Group teams to ensure platform is optimised per the CRM and Personalisation strategy. Working with the insights team to complete post implementation reviews of Marketing Campaigns to ensure consistent improvements. Working closely and continuously with all members of the other Customer Teams in Tesco as well as creative agencies and senior stakeholders to build trusted relationships across all parts of the business Following the Business Code of Conduct and always acting with integrity and due diligence.

You will need

• Relevant 3+ years' digital marketing experience.
• Strong project management skills with meeting hard deadlines a core competency.
• Analytical and data-driven with a firm grasp of commercial impact and ROI.
• Experience of working with CRM platforms (preferably Adobe).
• Experience of working with dynamic content and personalisation.
• Experience with evaluation and optimisation of email campaigns - conversion of insight into actionable ideas.

Whats in it for you?

We offer excellent benefits that help make Tesco a great place to work. These include but aren't limited to:

• Competitive Salary
• Retirement Savings Plan
• Life Assurance Cover
• Annual Bonus
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2nd Clubcard available.*
• Annual leave
• Save As You Earn Scheme
• Entry requirements and rules of the scheme apply

About Us

At Tesco, our vision is to become every customer's favourite way to shop, whether they are at home or on the move. Our core purpose is to serve our customers, communities, and the planet a little better every day.

At Tesco, we pride ourselves on having an inclusive culture where everyone can truly be themselves. This is embedded in our values: we treat people how they want to be treated. We celebrate diversity and recognize the value and opportunity it brings, ensuring our colleagues feel they can be themselves at work and are supported to be at their best.

We have embraced a blended working week, combining office and remote working. Our offices remain places for connection, collaboration, and innovation. We are committed to building an inclusive workplace that celebrates the cultures, personalities, and preferences of our colleagues, who in turn help build our business's success and reflect the diversity of the communities we serve. Our stores are welcoming places for everyone, with colleagues trained to support those with visible or hidden disabilities through the Sunflower Lanyard programme.

As a large business with diverse roles and flexible working patterns, Tesco can find something that suits you. We celebrate diversity and welcome everyone. Our inclusive recruitment process ensures candidates can thrive and request any necessary adjustments. For more information on accessibility support, visit Tesco Careers Accessibility.

If you need additional support, please email . This will help us understand how we can best support you through the recruitment process.

An Post is currently on a major transformation journey. Core to this transformation is putting the customer at the heart of the company, its propositions, and its culture. How we engage with a relevant message at the relevant time in the relevant channel is vital. CRM is a key pillar in the business's income generation strategy and serves to improve consumer acquisition, retention, and win-back, enabling the business to achieve its consumer base targets and financial goals.

We are seeking a CRM Lead on a specific purpose contract for maternity cover
to build on the great foundation already established in developing our customer engagement strategy. Reporting to the Director of CX & Marketing, you will focus on advancing this strategy by deepening collaboration with the Group Technology department to wrangle data and insights, crafting a unified single customer view that enables more targeted, personalised, and impactful CRM campaigns.

In this role, you will lead the CRM team in ensuring consistency in data-driven decision making and strategy formulation across CRM programs and campaigns. You will work closely with Group Technology and other stakeholders to integrate and optimise data sources, enabling more robust customer insights and enhanced customer engagement.

You will also be responsible for structuring CRM strategies and campaigns against allocated budgets and leading the CRM departmental budgetary allocations, ensuring all efforts stay aligned with broader business objectives.

Responsibilities

The principal responsibilities of this role include, but are not limited to the following:

• Build on the existing customer engagement strategy to further drive brand growth, attract new customers, increase customer product holding and retain existing loyal customers.
• Lead the development of a Single Customer View, working cross-functionally, to drive engagement and revenue across both B2B and B2C segments.
• Develop, implement, and lead a customer contact strategy for both B2B and B2C segments, focused on retention marketing tactics that increase purchase frequency and value.
• Drive the development of a multi-channel customer engagement platform,
  including email, SMS, push, direct mail and outbound calls.
• Optimise the overall CRM strategy by using predictive analytics based on integrated internal and external data sources.
• Own key retention and cross-sell sales metrics for the Retail part of our business.
• Lead, develop and grow, a small team currently comprising of two CRM Specialists.
• Demonstrate An Post Shaping Our World values and behaviours in daily work and address behaviour that supports or disagrees with these values.

Qualifications

To excel in this role, you will be passionate about customer experience and retention with proven experience building and advancing customer loyalty/CRM strategies, particularly in complex data environments.

You will hold a Bachelor's degree in marketing or related discipline and have strong Customer Value and Lifecycle Management experience with 5+ years working at a Senior level.

You will have experience with email and marketing automation platforms (e.g., Oracle Eloqua, Microsoft Dynamics, Adobe), push notifications, SMS, outbound calling and direct mail as well as good knowledge of Database Marketing laws (GDPR, e-Privacy Directive etc.).

You should be curious about new emerging technologies, including AI and have hands-on experience working closely with technology or data teams to develop single customer views or unified data platforms.

The ideal candidate will be a proactive self-starter and teammate with a track record of driving successful marketing campaigns in collaboration with multiple stakeholders. You will have excellent project management skills with the ability to coordinate cross-functional projects.

Strong empathy for customers and a deep understanding of retention value drivers is vital for the role.

Proficiency with Google Analytics and experience in Telco or Financial Services sectors is advantageous.

Critical Competencies
(The following competencies are critical to the delivery of results and/or to superior performance in this role:)

• Technical/Professional Knowledge
• Problem Solving & Analysis
• Building & Maintaining Relationships
• Results Orientation
• Change Management

About the Benefits

In addition to a highly competitive remuneration package we offer access to the following:

• An Post Company Medical Scheme
• An Post Pension Scheme
• PRIP Bonus Scheme
• Paid Maternity Leave
• Paid Paternity Leave
• An Post Employee Assistance Programme
• Digital gym with daily scheduled workouts
• Secure on-site bicycle parking & Cycle to Work Scheme
• Tax Saver Travel Pass
• City centre location

How to Apply?

We welcome all interested candidates to submit a detailed CV. At An Post we appreciate the value that diversity brings and believe our workforce should be reflective of the customers and communities we serve. That is why we actively welcome applications from people from all backgrounds, and do not discriminate based on gender, age, race, religion, marital status, sexual orientation, disability, membership of the Travelling community, or family status. An Post is committed to having an inclusive workplace where every employee feels they belong. If you require accommodations to be made during the recruitment process, or have questions relating to accessibility, please contact us at

About An Post

An Post is one of Ireland's leading organisations, offering financial and postal services as well as being a trusted gateway to government services. We are transforming from the old world of traditional letters and cash to the new digital world of e-commerce parcels and financial services.

An Post's core purpose — to act for the common good, improving the lives of people in Ireland, now and for generations to come — is aligned with the United Nations Sustainable Development Goals, putting sustainability at the centre of everything we do. Corporate Social Responsibility plays a pivotal role at An Post as we focus on developing long-term sustainability. Diversity and Inclusion are also embedded in our strategy, as we continuously evolve to be representative of our employees and the communities we serve. Read more about our strategy and our progress today

CRM Lead – 12-Month Temporary Contract

Hybrid (2-3 days onsite) | Dublin 1

We are urgently seeking a seasoned
CRM Lead
for a highly regarded national organisation on a
12-month fixed-term contract
covering a maternity leave contract.

About the Role

Reporting to the Director of CX & Marketing, you will build upon a well-established foundation to
refine and lead the customer engagement approach
. Your focus will be on
collaborating closely
with technology teams
to harness data and insights
, developing a
unified customer view
that drives more targeted, personalised CRM campaigns.

You'll
lead the CRM function
, ensuring
data-driven decisions
are embedded across campaigns and programmes.
Managing the CRM budget
and
aligning strategies with broader business goals
will also be part of your remit.

Why Join?

• Competitive salary
  and comprehensive
  benefits
  package
• Hybrid working arrangement
  in a central Dublin 1 location
• Be part of an
  organisation undergoing major transformation
  with a customer-centric focus
• Join a
  motivated and supportive team
  culture
• Access to
  wellbeing initiatives
  and employee support programmes

Key Responsibilities:

• Enhance the existing customer engagement strategy
  to fuel brand growth, attract new clients, increase product adoption, and retain loyal customers
• Lead the development of a Single Customer View
  by working cross-functionally, supporting both B2B and B2C segments
• Design and implement customer contact strategies
  focused on retention marketing to boost purchase frequency and value
• Oversee multi-channel engagement platforms
  including email, SMS, push notifications, direct mail, and outbound calls
• Utilise predictive analytics to optimise CRM campaigns
  using integrated internal and external data sources
• Own retention and cross-sell sales metrics
  , particularly within the retail segment
• Lead and develop a small CRM team of 2
• Champion company values
  through everyday work and interactions

Requirements:

• At least 5 years' experience in a senior CRM or customer loyalty role
  , ideally within
  telecommunications, financial services, utilities, or another regulated sector
• Strong experience with marketing automation platforms
  (e.g., Oracle Eloqua, Microsoft Dynamics, Adobe) and multi-channel communication methods
• Sound knowledge of data protection and marketing regulations
  including GDPR and e-Privacy Directive
• Proactive, self-driven with
  excellent project management and stakeholder collaboration skills
• Hands-on experience partnering with technology or data teams to build unified customer data platforms
• Curiosity about emerging technologies
  such as AI and how they can be leveraged in CRM
• Strong understanding of customer retention value drivers
  and demonstrated empathy for customers
• Experience with
  Google Analytics
  is a plus

This position is
ideal for a senior-level CRM or Customer Loyalty professional with a background in telecommunications, financial services, utilities, or other heavily regulated industries
. You will play a pivotal role in advancing the company's customer engagement strategy during a key period of transformation.

This is an urgent fill position.

So, if you have a passion for driving impactful CRM strategies in a regulated environment, we would love to hear from you.
Please send your CV to Áine in Lex Consultancy
.