40 Digital Marketing Manager jobs in Ireland
Digital Marketing Manager, Shopify Apps (Remote)
Posted 2 days ago
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Job Description
Vitals is a market leader in the Shopify ecosystem.
Every month, over 150 million shoppers use our tools on more than 30,000 stores worldwide. Our all-in-one app helps merchants increase sales and grow their stores by optimizing every step of the purchase flow. Our app has a perfect score of 5/5 out of 2,750+ reviews on the Shopify App Store.
We’re also 100% bootstrapped and profitable. That means no investors to impress, just merchants to serve. No fluff. No politics. All action.
Now, we’re looking for a hands-on Digital Marketing Manager to execute our marketing playbook, build new growth channels, and turn strategy into real results.
About the Role
As a Digital Marketing Manager , you’ll work closely with the founder to launch and scale our content, video, paid, SEO, and affiliate efforts across channels like TikTok, YouTube Shorts, Meta, Shopify Ads, and more. This is a role for a builder — someone who thrives on moving fast, working with AI, and making things happen.
What you'll do
You’ll own the daily execution of our marketing plan. Some of your responsibilities will include:
Create, test, and launch marketing campaigns across TikTok, YouTube Shorts, Reels, and Shopify Ads
Use AI tools (like ChatGPT, HeyGen, CapCut, etc.) to script, generate, and edit short-form videos
Film and edit short-form videos when AI tools aren’t enough
Shape and direct the look and feel of creatives (ads, social posts, visuals), collaborating with designers or creating drafts yourself
Design and launch fast landing pages using AI tools or Webflow
Write blog posts and landing pages (with AI support)
Manage our email flows: onboarding, reactivation, affiliate updates
Publish content across our blog, YouTube channel, and social platforms
Set up and monitor paid ads on Meta, Google, TikTok and Shopify
Collaborate with our designers on visuals and templates
Work with affiliates and creators to launch UGC and grow installs
Track performance and optimize based on install, trial, and retention metrics
Stay up to date with AI trends and suggest new automation or creative tools
What we’re looking for
3–6 years of hands-on digital marketing experience (bonus if for a Shopify app or SaaS)
Proven success launching and optimizing multi-channel campaigns
Strong experience using Generative AI for content and video creation
Confident with TikTok, YouTube Shorts, Instagram Reels, Meta Ads
Ability to create and direct marketing creatives, including ads, visuals, and video concepts
Hands-on skills in filming and editing short-form videos
Experience building and shipping landing pages quickly
Familiar with SEO, email marketing, and affiliate marketing fundamentals
A doer mentality — fast, resourceful, and detail-oriented
Strong written communication skills
Bonus: You’ve created product videos or explainers using avatars or AI tools
What We Offer
100% remote forever – work from anywhere that works for you
Competitive pay with room to grow
Ownership of the marketing execution roadmap
Opportunity to build a visible brand in the Shopify ecosystem
Join a company with stability and freedom to grow.
A product merchants love and a team that supports your growth
Ready to Join Us?
If you’ve shipped campaigns, created content with AI, and know how to get things done — we’d love to hear from you.
Join us and help tens of thousands of merchants grow their stores with Vitals.
Let’s build the future of e-commerce together!
Social Media & Digital Marketing
Posted 17 days ago
Job Viewed
Job Description
-social media engagement
-photo/video content compilation
-suggesting ideas for blogs
-updating our website with content
-devising new ideas to increase marketing subscribers/readers
-CRM updates
-help finding new venues for our directory and thinking of ways to promote and market the directory
Candidate preferences:
-Candidate would ideally have copywriting/proofreading skills; be familiar with connecting with others and engaging on social media platforms, mainly Instagram and Linked In.
-Bonus if Intern is familiar with Canva, Wordpress, GDrive, Mailchimp or other e-mail marketing software, CRM eg Hubspot, Zoho or Salesforce.
We are open to any length of internship. The role is preferably in Dublin but if you are based anywhere in Ireland, let us know!
We are having problems receiving applications. Please contact if interested.
Social Media Guardian
Posted today
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Senior Manager - Social Media Technologies

Posted 2 days ago
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Job Description
**The Team and the Role**
The Senior Manager, Social Media Technologies will sit within Logitech's Digital Office group, partnering tightly with marketing, brand, communications, and analytics to define how social channels and creator ecosystems are supported by platform capabilities.
You will work with regional social leads, community and content teams, paid social, and creator/partner teams to turn social strategy into reliable, scalable platform features and measurable business outcomes.
The Senior Manager, Social Media Technologies is responsible for defining product vision, prioritizing a roadmap, and delivering platform capabilities that power social listening, engagement, influencer/affiliate programs and creator commerce across Logitech's brands and markets.
**Your Contribution:**
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will:
**Strategic Oversight & Vision**
+ Define the vision, roadmap, and strategy for Logitech's suite of social media technologies in alignment with global digital transformation objectives.
+ Prioritise features that enable paid & organic channel orchestration, creator commerce, community-first experiences, and moderation automation.
+ Collaborate closely with marketing, communications, brand, and analytics teams to ensure these tools meet both business and user needs.
+ Work directly with social content and community teams to translate channel-specific workflows (short-form video, livestream, creator programs) into product requirements.
+ Lead the replatforming of social engagement, social care, and social listening technologies, ensuring the new systems are future-ready, scalable, and fully aligned with Logitech's goals for customer engagement and operational excellence.
+ Continuously evaluate emerging trends and advancements in the social media technology landscape to recommend tools and strategies that keep Logitech ahead of the curve.
+ Examples of focus areas include short-form distribution, creator monetization and CRM, commerce integrations inside social channels, and AI-driven moderation/personalisation.
**Platform Management**
+ Oversee the deployment, customization, and optimization of Social Listening, Engagement, Affiliate, and Influencer Marketing platforms.
+ Operationalise platform features that support creators and affiliates, campaign orchestration, and community moderation at scale.
+ Ensure seamless integration of these platforms with each other and with other key systems (e.g., data lakes and our BI systems).
+ Also ensure integrations with CRM, commerce systems, and ad platforms to enable campaign attribution and content-to-commerce journeys.
+ Drive the end-to-end replatforming process for social engagement, care, and listening technologies, including vendor selection, evaluation, and integration, while meeting critical timelines and milestones.
+ Continuously assess platform performance and identify opportunities to enhance functionality and usability.
+ Prioritise improvements that reduce response times, improve sentiment detection, increase creator ROI, and enable measurable campaign-to-commerce attribution.
**Stakeholder Collaboration**
+ Act as the bridge between business stakeholders, technical teams, and external vendors, driving alignment on priorities and timelines.
+ Regularly liaise with regional social leads, community managers, paid social teams, PR, legal (creator/influencer contracts), and creative production to ensure solutions reflect real-world workflows.
+ Facilitate cross-departmental discussions to gather, refine, and prioritize platform requirements.
+ Provide transparent reporting on progress, risks, and outcomes to leadership and other key stakeholders.
+ Translate technical tradeoffs into clear implications for campaign cadence, creator partnerships, and customer experience.
**Data-Driven Decision-Making**
+ Lead the implementation of robust analytics within these platforms to track performance metrics and support decision-making.
+ Define social-specific KPIs such as response rate, sentiment trends, share of voice, creator ROI, engagement-to-conversion, and assisted conversion metrics.
+ Ensure that the replatformed tools incorporate advanced analytics and insights capabilities to help track and enhance customer engagement.
+ Monitor key social media KPIs to uncover actionable insights and influence platform improvements or campaign strategies.
+ Use insights to inform content strategy, creator selection, moderation tuning, and paid media allocation.
**Training & Adoption**
+ Develop and deliver user enablement initiatives, including training and documentation, to drive adoption and consistent use of the tools across the organization.
+ Create social playbooks, creator onboarding guides, moderation SOPs, and quick-reference templates tailored for regional and country teams.
+ Advocate for the value of social media technologies, ensuring users understand the capabilities and potential business impact of each platform.
**Performance Monitoring**
+ Establish clear KPIs and benchmarks for the success of each platform and regularly report results to leadership.
+ Include SLAs for response times, CSAT for social care, creator program ROI, and funnel metrics tying social activity to business outcomes.
+ Identify and act on opportunities to align social media technology performance with broader business objectives and customer engagement goals.
**Key Qualifications:**
For consideration, you must bring the following minimum skills and experiences to our team:
**Key Competencies**
+ _Proven experience in social media technologies with product ownership or technology management track record_
+ Strong ability to translate business needs into technology solutions and strategies.
+ Proven success in driving synergies between social engagement, social care, and listening tools.
+ Exceptional project leadership and priority-setting skills, especially in complex, fast-paced environments.
+ Proven experience in driving large-scale platform replatforming projects or similar initiatives end-to-end.
+ Analytical mindset with a focus on turning data into meaningful insights and actions.
+ Outstanding communication and relationship-building skills to foster collaboration across diverse teams.
+ Deep understanding of social media, affiliate, and influencer marketing ecosystems.
**Required Qualifications**
+ Hands-on knowledge of platforms like Brandwatch, Khoros, Impact Radius, CreatorIQ, or equivalent systems.
+ Experience leading technology implementation and replatforming projects and driving adoption within large organizations.
+ Familiarity with digital campaign measurement, attribution, and reporting concepts.
**Preferred Qualifications**
+ 10+ years of experience in marketing technology or related fields, ideally in global, matrix-driven organizations.
+ Advanced degree (MBA or equivalent) in Marketing, Digital Strategy, or Technology-related disciplines.
+ Expertise in Agile or Scrum practices;
+ Product Management certifications (e.g.,CSPO, PO/PM, CAP, ICP-APO) are highly desirable.
+ Experience managing diverse vendors as part of a replatforming process.
#LI-RD1
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at for assistance and we will get back to you as soon as possible.
Video Content Creator & Social Media Producer
Posted today
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Job Description
About Us:
U Trust Insurance Agency LLC is a leading insurance brokerage operating across 31 U.S. states. We specialize in providing tailored insurance solutions for the trucking industry and beyond. As we continue to expand our digital presence, we are seeking a talented Video Content Creator to transform our raw video materials into compelling social media content that drives engagement and builds our brand across multiple platforms.
About the Role:
We are looking for a creative and technically skilled Video Content Creator who can take existing video content and reimagine it for various social media platforms. This role involves creating engaging short-form videos, reels, and visual content optimized for Instagram, LinkedIn, Facebook, YouTube Shorts, and our website. The ideal candidate will have a keen understanding of platform-specific video requirements, current social media trends, and the ability to craft content that resonates with both B2B and consumer audiences in the insurance and trucking sectors.
Key Responsibilities:
Transform raw footage into social media videos (Instagram Reels, LinkedIn videos, etc.)
Optimize content for different platforms, ensuring proper aspect ratios, duration, and formatting specifications
Edit and produce high-quality videos, including motion graphics, text overlays, captions, and branded elements
Create engaging short-form content that captures attention within the first 3 seconds and drives viewer engagement
Develop video content strategies tailored to each social media platform's unique audience and algorithm requirements
Stay current with video trends and implement trending formats, effects, and storytelling techniques
Collaborate with the marketing team to ensure video content aligns with overall brand messaging and campaigns
Analyze video performance metrics and adjust content strategies based on engagement data
Develop brand-consistent visual elements, including intro/outro sequences, lower thirds, and branded templates
Essential Skills:
Proven experience in video editing and social media content creation (2+ years preferred)
Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or other similar)
Strong knowledge of social media platforms and their video specs, trends, and engagement best practices (Instagram, LinkedIn, TikTok, Facebook, YouTube)
Excellent storytelling skills , particularly for short-form video content
Understanding of video SEO and how platform algorithms influence reach and engagement
Language Requirements:
Fluent in English (written and verbal communication)
Proficiency in Ukrainian or Russian will be a plus
Additional Qualifications:
Familiarity with current viral video formats and trends
Experience with B2B content creation, especially in the professional services industry
Ability to maintain brand consistency and visual identity across multiple platforms
Basic graphic design skills and familiarity with design tools
Knowledge of motion graphics and basic animation
Experience with AI video creation/editing tools
Self-motivated with excellent time management and ability to work independently
What We Offer:
Fully remote position with flexible work environment
Flexible work hours with core collaboration time during EST business hours
Competitive compensation based on experience and portfolio quality
Multiple payment options hourly rates or project-based fees
Creative freedom to experiment with new video formats and trends
Growth opportunity to shape our video content strategy for a fast-growing company
A collaborative work culture where creativity and innovation are valued
How to Apply:
Please submit:
Resume highlighting relevant video production and social media experience
Portfolio or demo reel showcasing your best social media video work (Instagram Reels, LinkedIn videos, etc.)
Application Note: We appreciate all applications and will thoroughly review each submission to identify the best fit for this position. Only shortlisted candidates will be contacted for the next steps in our hiring process, which may include a practical video editing assessment.
Ready to help us tell our story through compelling video content? We'd love to see what you can create!
GPD Strategy and Marketing Lead, GI (Content Strategy & Innovation)
Posted 1 day ago
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Job Description
**Job Description**
**At our heart we** are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.
Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**
**About the Role**
Supports the GPD MCE head of GI Strategy & Marketing and the GI franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:
+ Embracing the MCE operating model and Engaging in co-creation, best practice sharing, and execution & tracking of franchise priorities across LOCs
+ Supporting cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., Medical, PVA, DD&T, Finance).
+ Driving bold growth for Entyvio-our #1 brand through FY25-by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients to live life at full volume.
More specifically, this role will pioneer and shape the future of NextGen Marketing for GI within MCE, bringing together content innovation, campaign operations (CampOps/Omni-Channel Engagement), invest-for-impact (I4I), and agency ways of working (AoR). Acting as a catalyst for transformation, the role will define and embed digital and business oriented best practices that can be scaled across brands and LOCs.
By connecting these pillars under the NextGen Marketing umbrella, this role will not only strengthen Entyvio's content and engagement strategy, but also set the standard for how GI/MCE approaches marketing in the future - accelerating innovation, operational excellence, and competitive differentiation.
Guide the MCE TA teams ( fit for purpose) in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team , bringing together MCE team members, DD&T, and selected LOC representatives
In parallel, the role will also be responsible for GI Knowledge management hub and internal communication and community activation-ensuring the IBD community is inspired, aligned, and equipped with the right information at the right time through the right channels
**How you will contribute**
_Portfolio & brand planning / strategy_
+ Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands (Gastrointestinal & Inflammation: ~O¥ 3250 Net Sales by FY29)
+ Hold knowledge about the related GI diseases, treatment approach, patient journey, competition, brand strategy and priorities
+ Champion Content Innovation and Knowledge Management, this role ensures that Entyvio's content is scalable, reusable, compliant, and impactful across LOCs-delivering a competitive edge, cost efficiencies, and the personalized engagements that power the execution of our strategy
_Content Strategy & Innovation_
+ Lead the content strategy for Entyvio, aligned with the brand roadmap and in close collaboration with DD&T, MCE GI team and LOCs.
+ Define how content is created, shared, reused, and delivered across MCE and LOCs - driving greater reuse, reducing duplication, and enabling more personalized and impactful HCP engagement.
+ Drive adoption of new and existing tools (e.g., Aprimo, Shaman), embedding them into ways of working across MCE GI and LOCs.
+ Guide the MCE TA teams (fit for purpose) in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team , bringing together MCE team members, DD&T, and selected LOC representatives
_Content Lifecycle Excellence_
+ Refine key message and claims ecosystems; maintain Entyvio's Differentiator Table as the single source of truth.
+ Ensure alignment of global claims libraries with brand strategy while enabling localized flexibility.
+ Pilot and scale modular content solutions to improve reusability and speed to market.
+ Simplify MLR processes, shaping tools like pre-checker to enhance accuracy and reduce rework.
+ Leverage AI and data-driven insights to automate and personalize content production.
_Campaign Operations / Omnichannel Excellence (CampOps/OCE)_
+ Shape how omnichannel campaigns are planned, executed, and measured to ensure consistency, agility, and customer-centricity.
+ Work closely with our OCE lead and the whole MCE GI team to Inform and enable our OCE approach, ensuring that content innovation fuels personalized campaign and customer journeys.
_Invest-for-Impact (I4I)_
+ Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.
_Agency Ways of Working (AoR)_
+ Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.
_Knowledge Management Hub (KMH)_
+ Define and prioritize KMH GI categories and content aligned with brand strategy and claims.
+ Review and approve LOC submissions; drive adoption and engagement across TA and LOC network.
+ Ensure effective governance through operational working groups and quarterly TA calls.
_Internal Communication & Community Engagement_
+ Ignite the IBD community through clear, timely, and engaging internal communications
+ Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.
_Change management and ways of working_
+ Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model-ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
+ Activate and embed the "GPD Way" of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
+ Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub and reusable content frameworks
**Skills**
+ This role blends technological expertise, marketing acumen, a data-driven mindset, and change management skills-with a strong emphasis on understanding LOC needs and operations, while championing new ways of working.
+ The ideal candidate thrives in operational test-and-learn environments, demonstrates strong problem-solving skills, and excels at cross-functional collaboration and influence. A solid understanding of Takeda's ways of working-with co-creation as a foundation-is essential. Knowledge of IBD and Entyvio would be an advantage.
+ While much of the work will initially focus on introducing and rolling out new solutions and tools, ongoing maintenance, evolution, and alignment with LOC market needs will be equally critical.
+ A critical skill for this role is the ability to embed technology-forward and AI-enabled approaches-leveraging agentic AI tools, automated content workflows, and advanced analytics to enhance decision-making, streamline operations, and personalize customer engagement.
+ Knowledge of the EUCAN/GEM healthcare landscape, including how to successfully commercialize assets, and evolving trends & regulations
+ Experience in TA-aligned franchise teams
+ Prior commercial launch experience at the LOC / region / global level
+ Familiarity with the formulation of brand and franchise strategies and an understanding of how these translate into operational priorities
+ Experience generating marketing content for LCM activities (e.g., population expansion, pediatric launch)
+ Strong ability to connect across the GPD organization through listening, collaborating, and inspiring trust-based partnership with MCE
+ Demonstrated passion, drive for results, and determination to make a positive impact for patients, GPD, and Takeda globally.
+ Skilled in navigating decision-making processes in a complex organization
+ Ability to analyze and synthesize business and financial performance
**Empowering our people to shine**
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
**Diversity, Equality, and Inclusion**
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
**Locations**
Zurich, SwitzerlandDubai, UAE, FRA - France - Paris, IRL - Dublin - Baggot Street, London, Great Britain, Madrid, Spain
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
Marketing Manager

Posted 2 days ago
Job Viewed
Job Description
**We are building talent pools for future roles in our Ireland Marketing Team. Once you apply we will screen your application and if deemed suitable, we will be in touch in a few days to schedule some time for us to connect.**
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 dynamic and talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were transformational entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with dedicated problem solvers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, perspectives, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
This is a unique opportunity to help lead the charge on some of Ireland's top drinks brands, such as Guinness, Smirnoff, Rockshore, and Baileys. Supporting the delivery of high-impact and iconic brand plans.
As Assistant Brand Manager, you'll work closely with the Senior Brand Manager, Brand Manager, Marketing Manager, and Commercial teams across the business to support the development and execution of 360° brand plans. You'll drive campaign delivery, performance analysis, budget management, and cross-functional alignment across multiple channels.
**Role Dimensions**
Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
As a Marketing Manager in Diageo Ireland, you will get to work across some of the best known brands in the world, acting as an architect for growth, building and delivering stretching plans that help shape the future of the category. In this role you will get to combine your outstanding strategic clarity with creative flair and commercial acumen to define and deliver bold ambitions for your brand, shaping iconic work that resonates locally while performing globally. In this role you will focus on:
+ Recruitment/Re-recruitment - both from a customer and consumer perspective
+ Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the ambition
+ Fame - making our brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
+ Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
**Top Accountabilities**
Functional:
+ Own the full P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver and exceed the annual operating plan
+ Strategic ownership- set the agenda for the brand and the category based on consumer, customer and shopper insights, unlocking growth and building long term brand equity.
+ Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space)
+ Find, own and build the role the brand plays in culture, creating meaningful brand experiences for consumers
+ Ownership over innovation elements of the brands, product launches, new-to-world activities etc.
+ Lead the relationship with the Global Brand Teams for the market
+ Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
+ Manage the pricing & promo strategy, margin mix and volume drivers for all brands across the full market
+ Create brand strategies and drive them through to brilliantly executed plans that consistently beat the competition and gain share
+ Engage, coach, advise and support all team members on all brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activities
Leadership:
Win through Execution
+ Sets and pursues direction without guidance and takes a wide view of their accountabilities
+ High energy and ambition to achieve successful outcomes and high standards
+ Balances analysis and execution and adjusts thinking in the face of new information
+ Actively spots opportunities or issues and identifies which are urgent and important
+ Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
+ Sees the big picture and possibility from multiple angles and through a creative lens
+ Frames issues in a way that creates clarity and incorporates others' best thinking
+ Accurately digests large amounts of information and breaks down complex problems thoroughly
+ Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose
+ Finds broader meaning in their work and aspires to make a significant difference
+ Reads their environment and understands how culture and context influences people's perspectives
+ Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
+ Communicates in a compelling, persuasive and impactful way
+ Draws on a variety of influencing styles to engage different audiences
Invest in Talent
+ Displays confidence in their ability to meet challenges and succeed
+ Maintains belief and optimism and bounces back quickly from setbacks or failures
+ Demonstrates a realistic and thoughtful awareness of their own capabilities
+ Proactively seeks feedback and development for growth and takes action
**Ideal experiences / Qualifications / capabilities**
+ 8+ years of relevant marketing experience
+ Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
+ Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
+ Holistic skill set across all marketing pillars as well as a track record of leading transformational business results
+ Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
+ A history of working across media, digital, experiential, PR, culture, social and with external agencies
+ Demonstrated brilliant execution to impeccably high standards
+ Deep personal accountability for great performance
+ Strong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail
+ Experience of working with and leading a team, whether directly or indirectly
+ Experience working across multiple countries/geographies/cultures
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying
**Worker Type :**
Regular
**Primary Location:**
St James Gate
**Additional Locations :**
**Job Posting Start Date :**
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (
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Marketing Manager
Posted today
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Marketing manager
Posted today
Job Viewed
Job Description
Product Marketing Manager

Posted 2 days ago
Job Viewed
Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
- Be the resident marketing and communications expert for Mastercard Connect
- Develop product collateral and other marketing assets
- Work closely with the Product team to develop launch strategies for new products & features
- Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
- Defines and leads execution of go to market strategy for a product or feature release
- Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
- Supports development of product value propositions that are consumer-led
Experiences
- Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
- Experience leveraging multiple sources of data to identify insights and develop content through various channels
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.