2 Product Launch jobs in Ireland
Product Marketing Manager
Dublin, Leinster
Mastercard
Posted 20 days ago
Job Viewed
Job Description
**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
- Be the resident marketing and communications expert for Mastercard Connect
- Develop product collateral and other marketing assets
- Work closely with the Product team to develop launch strategies for new products & features
- Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
- Defines and leads execution of go to market strategy for a product or feature release
- Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
- Supports development of product value propositions that are consumer-led
Experiences
- Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
- Experience leveraging multiple sources of data to identify insights and develop content through various channels
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Product Marketing Manager
Lead, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
- Be the resident marketing and communications expert for Mastercard Connect
- Develop product collateral and other marketing assets
- Work closely with the Product team to develop launch strategies for new products & features
- Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
- Defines and leads execution of go to market strategy for a product or feature release
- Leads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
- Supports development of product value propositions that are consumer-led
Experiences
- Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
- Experience leveraging multiple sources of data to identify insights and develop content through various channels
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
This advertiser has chosen not to accept applicants from your region.
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Workplace Solutions - Product Marketing Manager
Dublin, Leinster
J.P MORGAN S.E Dublin Branch
Posted 11 days ago
Job Viewed
Job Description
Job Description About J.P. Morgan Workplace Solutions: J.P. Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management. We serve over 2,000 corporate clients, from start-ups to multinational corporations, managing nearly $300 billion in assets for over a million employee participants worldwide. Our dedicated global team of over 1,000 professionals is at the forefront of transforming equity compensation worldwide. Role Overview: We are seeking a motivated and detail-oriented Associate Product Marketing Manager to join our dynamic marketing team. In this role, you will support the development and execution of product marketing strategies that drive awareness, adoption, and growth of our B2B technology solutions. As a Product evangelist, you will bring our roadmap to life, crafting go-to-market strategies and messaging that resonate with our clients and prospects. Your work will ensure that our sales and marketing materials put our clients at the heart of everything we do. You will work closely with cross-functional teams to ensure our products are effectively positioned in the market and meet the needs of our customers. Your ability to translate technical information into clear, engaging content will be key to your success and driving lead generation campaigns. Key Responsibilities: Market Research & Analysis: Conduct thorough market research to identify customer needs, industry trends, and the competitive landscape. Use insights to inform product positioning and messaging, ensuring our solutions meet market demands. Go-to-Market Strategy: Develop regional go-to-market strategies for our products and services, working closely with digital teams to ensure successful delivery. Product Positioning & Messaging: Assist in developing clear and compelling product positioning and messaging that differentiates our solutions in the market. Ensure consistency across all marketing channels. Content Creation & Management: Collaborate with content writers and creative designers to create and maintain a library of marketing assets, including product brochures, case studies, whitepapers, videos, and presentations. Sales Enablement: Support the sales team with product training, sales tools, and resources to effectively communicate the value of our solutions to prospects and customers. Keep the RfP and Sales Enablement team informed of product updates. Campaign Planning & Execution: Assist in the planning and execution of integrated marketing campaigns, including digital marketing, events, and webinars, to drive product awareness and demand. Customer Feedback & Innovation: Gather and analyze customer feedback to identify opportunities for product improvement and innovation. Liaise with teams across Workplace Solutions to ensure quality content and accuracy of our products and services. Qualifications: Bachelor's degree in marketing, business, or a related field. 5+ years of experience in product marketing, preferably in a B2B technology environment. Strong analytical and research skills, with the ability to translate data into actionable insights. Excellent written and verbal communication skills, with the ability to simplify technical information for a broader audience. Ability to work collaboratively in a fast-paced, cross-functional team environment. Proficiency in marketing automation tools and CRM systems is a plus. A proactive and self-motivated approach to work, with strong attention to detail. Qualifications: Bachelor's degree in marketing, business, or a related field. 5+ years of experience in product marketing, ideally in a B2B technology company. Strong strategic thinking and project management skills. Demonstrated success in developing and executing integrated marketing campaigns. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced environment. Understanding of the equity compensation industry. Ability to translate technical terms into digestible, human content. Strong written skills and ability to interpret brand guidelines and style guides. Passionate about putting our audience first. Why Join Us? Innovative Environment: Be part of a team that values creativity and innovation, where your ideas can make a real impact. Global Reach: Work with a diverse team of professionals dedicated to transforming equity compensation on a global scale. Career Development: We are committed to your professional growth and offer opportunities for advancement within the company. Collaborative Culture: Join a supportive and collaborative environment where teamwork is key to our success. About Us J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. About the Team J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.
This advertiser has chosen not to accept applicants from your region.
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