9 Marketing Strategy jobs in Dublin

Job Title: Senior Analyst, Marketing Strategy & Performance - Technical Analytics (Contractor) Department: Strategy & Operations - Performance Function, Global Field Marketing (GFM) About the Role: We are seeking a highly skilled Senior Analyst with a strong foundation in data engineering best practices to join our Global Marketing Strategy & Performance team. This role is pivotal in co-leading the development of a Single Source of Truth (SSOT) reporting and insights framework for Global Field Marketing (GFM). You'll collaborate closely with cross-functional teams to design unified datasets, build interactive dashboards, and create standardised scorecards that drive strategic decision-making. This is more than a support role-you'll be a key partner and co-lead, shaping the direction of the SSOT initiative. Your expertise in Tableau, SQL, and data engineering will be essential in building scalable, efficient, and insightful reporting solutions. Key Responsibilities: Lead the development and execution of the SSOT framework, applying data engineering principles to ensure scalability and accuracy. Consolidate and integrate data from multiple marketing systems into unified datasets using best-in-class data practices. Write and optimise advanced SQL queries (including dbt) for data extraction, transformation, and analysis, with a focus on performance and efficiency. Design and build automated, interactive Tableau dashboards that enhance data accessibility and visual storytelling. Collaborate with the SSOT development team on technical planning, implementation, and decision-making. Own and execute tasks on the SSOT roadmap, including data workflows and scorecard development. Develop standardised performance scorecards based on defined templates to ensure consistency and usability. Proactively identify and resolve data issues using structured, process-oriented approaches. Contribute to documentation and best practices for Tableau, SQL, and SSOT methodologies. Provide technical guidance and support to team members, sharing insights and collaborating on solutions. Required Skills & Experience: 4-6+ years in Marketing Analytics, Business Intelligence, or a similar data-focused role with a strong emphasis on data visualisation and engineering. Expert-level Tableau skills for dashboard development, automation, and complex visualisations. Advanced SQL proficiency, including experience with dbt and Snowflake. Proven ability to consolidate and integrate data from multiple sources using sound data management principles. Solid understanding of data warehousing, data modelling, ETL processes, and project management. Strong analytical and problem-solving skills with a proactive, detail-oriented mindset. Excellent communication and collaboration skills to work effectively with cross-functional teams. Demonstrated experience in leading projects and developing dynamic reporting templates and scorecards. Bachelor's degree in Computer Science, Information Systems, Statistics, Business Analytics, or a related field. Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided. Skills: Data Eng Snowflake Scorecards & Quality Assurance

Minimum qualifications:
+ Bachelor's degree in Business Administration, Supply Chain Management, Finance, Marketing or related field, or equivalent practical experience.
+ 7 years of experience in multi-disciplined marketing procurement.
+ 3 years of experience in category strategy development and sourcing within Marketing categories.
Preferred qualifications:
+ Master's degree, PhD, or certifications in Procurement, Supply Chain Management or Marketing.
+ Experience in executing sourcing strategies, RFx processes, agreements, and supplier evaluations within designated categories, with a track record of achieving cost savings and value creation.
+ Experience leading projects or initiatives aimed at improving procurement processes, implementing new strategies, or driving innovation within the category.
+ Experience analyzing procurement data, generating reports, and providing insights to support decision-making and performance evaluation within the category.
+ Knowledge of agreement drafting, review, and management within the category, ensuring compliance with legal and company standards, and experience in partnering with Agreement Teams.
In the Google Procurement Organization (GPO), our aim is to unlock the value for Google to reinvest in what matters most. We do this by bringing velocity, efficiency, and security to buying at Google, while partnering across Google to deliver solutions fit for purpose. As a centralized organization operating in a high complexity environment, we bring "one voice" to stakeholders and suppliers to ensure the best outcomes. Our organization fosters a culture of collaboration and innovation while providing opportunities for ongoing career growth and development.
Within the Google Procurement Organization, the Category Management team partners closely with key stakeholders to help shape and implement procurement strategies. The Category team is responsible for developing and driving holistic category strategies, managing stakeholder relationships, and bringing excellence to Google-wide sourcing, supplier, and agreement management.
In this role, you will be responsible for pioneering innovative category and sourcing strategies, cultivating supplier relationships, and optimizing spend categories through data-driven insights to unlock value for Google.
+ Play an integral role in the development of multi-year global category plans and strategies across marketing events, media, and sponsorship sub-categories (e.g., including defining buying channels, supply base profiles, purchasing policies, SRM program, operational efficiencies, etc.).
+ Support alignment of procurement initiatives with stakeholder business objectives through an understanding of business requirements.
+ Participate in cross-functional teams executing category initiatives and help ensure delivery of maximum value across the procurement process.
+ Contribute to the compliance tracking of category specific policies, performance metrics, and analysis of market trends and leading practices.
+ Contribute to global marketing category strategy, working with Product Marketing Managers, Marketing suppliers, and cross-functional teams (e.g., Marketing Operations, Legal, FP&A, Contracting Operations, Commercial Operations, etc.).
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:

Want to work for a Startup?

Who are we? 
Servook is a fast-growing platform for booking callout services nearby (Barbers, babysitters, cleaners, personal trainers, dog-walkers etc).

Our mission is to make the life easier for customers who need to book a service provider around the area, as well as helping the service providers to grow their businesses by having a free booking management platform.

Responsibilities

• Create the content on Servook social media platforms
• Generate graphics for content marketing
• Manage Google and Facebook ads
• Plan and manage marketing activities

The ideal candidate should possess a Marketing background, either related to the academic or professional field as well as graphics skills, such as Adobe Photoshop / Illustrator, etc (ideally but not required). The intern has to demonstrate passion and willing to learn and actively participate in Servook's marketing projects. Excellent communication, organisational, and relational skills are essential to fulfil this role position.

Benefits

• Work from home
• Experience letter will be provided
• Opportunity to grow and be part of our team

Send us your CV.
Servook

Miss Jones x Executive PA Forum
-social media engagement
-photo/video content compilation
-suggesting ideas for blogs
-updating our website with content
-devising new ideas to increase marketing subscribers/readers
-CRM updates
-help finding new venues for our directory and thinking of ways to promote and market the directory
Candidate preferences:
-Candidate would ideally have copywriting/proofreading skills; be familiar with connecting with others and engaging on social media platforms, mainly Instagram and Linked In.
-Bonus if Intern is familiar with Canva, Wordpress, GDrive, Mailchimp or other e-mail marketing software, CRM eg Hubspot, Zoho or Salesforce.
We are open to any length of internship. The role is preferably in Dublin but if you are based anywhere in Ireland, let us know!
We are having problems receiving applications. Please contact if interested.

Minimum qualifications:
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in strategy, analytics or insight-based product solutions.
+ 1 year of experience working in customer relationship development, account management, media consulting, client/stakeholder management, or a similar role.
+ Ability to communicate in English and Italian fluently to support client relationship management in this region.
Preferred qualifications:
+ Experience using analytics to solve business problems, coding (e.g., Python, R, SQL) and querying databases.
+ Knowledge of online marketing strategy and tactics, and in managing digital advertising campaigns with a focus on performance marketing.
+ Ability to build and maintain excellent relationships with stakeholders.
+ Ability to build narratives to influence clients utilizing data and insights.
+ Ability to collect, analyze, and interpret data to derive insights.
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
As a Digital Marketing Strategist (DMS), you will be an expert in the analysis of our customers advertising activities and the markets in which they operate. You will craft recommendations and solutions for our customers and have an understanding of the market, industry, and business model of the companies you work with. You will anticipate how decisions are made, persistently explore and uncover the business needs of Google's clients, and interpret how our range of product offerings can grow their business.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video ( .
+ Collaborate closely with Account Managers/Account Executives to determine the optimal support for the client portfolio.
+ Develop and apply knowledge of the market, industry, products, and tools in preparation to offer solutions for our clients' business challenges.
+ Analyze data and trends in order to create meaningful insights for clients.
+ Implement solutions, track performance, and optimize against advertiser goals.
+ Report on key performance indicators and value delivered for customers. Create proposals to represent solution design around client goals.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:

Minimum qualifications:
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in strategy, analytics or insight-based product solutions.
+ 1 year of experience working in customer relationship development, account management, media consulting, client/stakeholder management, or a similar role.
+ Ability to communicate in English and Italian fluently to support client relationship management in this region.
Preferred qualifications:
+ Experience in advertising, sales, marketing, consulting, or media.
+ Knowledge of online marketing strategy and tactics; expertise in managing digital advertising campaigns with a focus on performance marketing
+ Ability to build compelling narratives to successfully influence clients utilizing data and insights.
+ Excellent project management skills with the ability to oversee multiple, simultaneous solutions, supported by internal teams.
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
As a Digital Marketing Strategist, you will be an expert in the analysis of our customers advertising activities and the markets in which they operate. You will craft recommendations for our customers and have an understanding of the market, industry, and business model of the companies you work with. You will anticipate how decisions are made, and explore the business needs of Google's clients, and explain how our product offerings can grow their business. You will set the strategy for how the advertising can reach the audience.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video ( .
+ Collaborate closely with Account Managers/Account Executives to determine the optimal support for the client portfolio.
+ Develop and apply knowledge of the market, industry, products, and tools in preparation to offer solutions for our clients business issues.
+ Analyze data and trends in order to create meaningful insights for clients.
+ Implement solutions, track performance, and optimize against advertiser goals.
+ Report on key performance indicators and value delivered for customers. Create proposals to represent solution design around client goals.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:

**Job Description :**
Our vision is to lead the next generation of celebrations, engaging and delighting our consumers with exceptional experiences that boost brand equity and drive growth. To achieve this, Diageo is implementing a bold plan focused on creating meaningful interactions and experiences with our brands, enhancing our digital presence, and gaining deep insights into our consumers through data.
At Diageo, we believe in fostering a vibrant and inclusive culture where everyone feels valued and empowered. We celebrate diversity and encourage our team members to bring their authentic selves to work. Our collaborative environment nurtures creativity and innovation, ensuring that every voice is heard and every idea is considered. Join us and create a career worth celebrating!
**About the Role**
As the Head of Precision Marketing, you'll be at the forefront of our digital transformation journey, delivering market-leading data-driven digital plans. This is your chance to be part of a dynamic team leading Diageo's Digital Transformation in Ireland, where you'll build world-class digital strategies that consistently drive category and brand growth.
In this exciting role, you'll develop and implement data-driven marketing strategies that enhance customer engagement, drive business growth, and maximise return on investment. A strategic problem solver with strong expertise in digital marketing, data analytics, and customer segmentation, capable of delivering personalised marketing campaigns that resonate with our target audiences.
Reporting to the Digital Transformation Director at Diageo Ireland, you'll act as a key subject matter expert, leading the Precision Marketing strategy, framework, and roadmap of activity. You'll be a key consultant for the business, building capability and empowering cross-functional teams to develop action plans, using data to continuously improve business performance.
**About You**
This is a hands-on as well as strategic role. It requires the ability to manage a team at the day-to-day campaign level while simultaneously driving and inspiring towards big-picture goals and objectives.
**Digital Strategy and Marketing Expertise:**
+ A third-level qualification in Marketing, Communications, Business Administration, Data Science, or a related field is advantageous but not essential. Relevant experience and skills will also be considered.
+ Strong leadership skills and several years of experience in digital (8+ years) with advanced expertise in paid digital media advertising strategy, CRM, Paid Media and data-driven marketing, ideally with a combination of both in-house and agency experience.
+ Passionate digital expert with a deep understanding of how digital and media work within a CPG business model and the P&L levers that drive growth.
+ Ability to strategically plan across all digital channels and platforms (social, display, video, PPC, etc.), understanding the roles each plays within the consumer journey, and ability to craft digital media strategies and activations that have delivered measurable results.
+ Experience in developing and managing media budgets/forecasts, optimising spend for maximum return of investment.
**Adaptability and Resilience:**
+ Constantly curious about consumers; deep understanding of consumer behaviour across all digital and media channels and an eye on the future to ensure Diageo is always at the forefront of change.
+ Meticulous with adaptability to changing work environments, resilient, and quick to learn new things.
**Leadership and Collaboration:**
+ Strategic leader, able to turn strategy into action, and stay focused on delivering the plan.
+ Experience managing and inspiring cross-functional teams, organisations, and senior business leaders.
+ Deep personal accountability for great performance, meeting, or exceeding targets and critical metrics.
**Communication and Presentation Skills:**
+ Able to synthesise data and consumer insights into successful engagement strategies, communicating complex information in a simple, straightforward, persuasive way, delivering clear and compelling narratives to influence both technical and non-technical audiences.
**Strategic Data-Driven Decision Making:**
+ Strong analytical skills, utilising a data-driven approach to decision-making and optimisation.
+ Able to lead cross-channel audience strategies and implement a test-and-learn approach to media effectiveness.
**Key Responsibilities**
+ **Strategy Leadership and Digital Capability:** Build digital and data-driven marketing capability within Diageo and its agency partners to drive effective digital media planning that delivers category and brand growth. Collaborate with senior leadership to define objectives and key results, communicate performance results, make recommendations to internal and external partners, lead regular business reviews, and support innovation initiatives.
+ **Campaign Management:** Lead data-driven digital plans, manage budgets, work with multiple stakeholders and external partners, and use data, insights, and econometrics to evaluate, report business results, and optimise performance.
+ **Digital-First and Dynamic Digital Creative Development:** Support and challenge teams and agencies to deliver high-standard creatives fit for purpose and channels, tactics, and expected outcomes. Support the development of dynamic digital creative using the latest technology.
+ **Learning Agenda and Industry Trends:** Lead and evolve a learning agenda to accelerate data-driven marketing in Diageo, stay informed on industry trends, and provide regular inspiration to teams.
+ **Governance Standards and Legal Compliance:** Ensure that all precision marketing activities uphold governance standards and legal compliance requirements with partners, agencies, and vendors.
+ **Digital Upskilling:** Support and upskill Marketing and Commercial team members in implementing data-driven marketing campaigns, developing a performance-focused mentality across Diageo.
+ **Team Leadership:** Lead Media Agency relationships, promote team growth and excellence through active coaching, and mentor one direct report.
**Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
**Rewards & Benefits Statement:** We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Celebrating our inclusive culture is core to Diageo's purpose of "celebrating life every day everywhere." We value everyone irrespective of background or identity because diversity helps our business grow. Flexibility is key; many staff work part-time or flexibly. Discuss your flexibility needs when applying-do not let anything stop you from joining us!
**Worker Type :**
Regular
**Primary Location:**
St James Gate
**Additional Locations :**
**Job Posting Start Date :**
2025-06-12
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (

Our vision is to lead the next generation of celebrations, engaging and delighting our consumers with exceptional experiences that boost brand equity and drive growth. To achieve this, Diageo is implementing a bold plan focused on creating meaningful interactions and experiences with our brands, enhancing our digital presence, and gaining deep insights into our consumers through data. At Diageo, we believe in fostering a vibrant and inclusive culture where everyone feels valued and empowered. We celebrate diversity and encourage our team members to bring their authentic selves to work. Our collaborative environment nurtures creativity and innovation, ensuring that every voice is heard and every idea is considered. Join us and create a career worth celebrating! About the Role As the Head of Precision Marketing, you'll be at the forefront of our digital transformation journey, delivering market-leading data-driven digital plans. This is your chance to be part of a dynamic team leading Diageo's Digital Transformation in Ireland, where you'll build world-class digital strategies that consistently drive category and brand growth. In this exciting role, you'll develop and implement data-driven marketing strategies that enhance customer engagement, drive business growth, and maximise return on investment. A strategic problem solver with strong expertise in digital marketing, data analytics, and customer segmentation, capable of delivering personalised marketing campaigns that resonate with our target audiences. Reporting to the Digital Transformation Director at Diageo Ireland, you'll act as a key subject matter expert, leading the Precision Marketing strategy, framework, and roadmap of activity. You'll be a key consultant for the business, building capability and empowering cross-functional teams to develop action plans, using data to continuously improve business performance. About You This is a hands-on as well as strategic role. It requires the ability to manage a team at the day-to-day campaign level while simultaneously driving and inspiring towards big-picture goals and objectives . Digital Strategy and Marketing Expertise: A third-level qualification in Marketing, Communications, Business Administration, Data Science, or a related field is advantageous but not essential. Relevant experience and skills will also be considered. Strong leadership skills and several years of experience in digital (8+ years) with advanced expertise in paid digital media advertising strategy, CRM, Paid Media and data-driven marketing, ideally with a combination of both in-house and agency experience. Passionate digital expert with a deep understanding of how digital and media work within a CPG business model and the P&L levers that drive growth. Ability to strategically plan across all digital channels and platforms (social, display, video, PPC, etc.), understanding the roles each plays within the consumer journey, and ability to craft digital media strategies and activations that have delivered measurable results. Experience in developing and managing media budgets/forecasts, optimising spend for maximum return of investment. Adaptability and Resilience: Constantly curious about consumers; deep understanding of consumer behaviour across all digital and media channels and an eye on the future to ensure Diageo is always at the forefront of change. Meticulous with adaptability to changing work environments, resilient, and quick to learn new things. Leadership and Collaboration: Strategic leader, able to turn strategy into action, and stay focused on delivering the plan. Experience managing and inspiring cross-functional teams, organisations, and senior business leaders. Deep personal accountability for great performance , meeting, or exceeding targets and critical metrics. Communication and Presentation Skills: Able to synthesise data and consumer insights into successful engagement strategies, communicating complex information in a simple, straightforward, persuasive way, delivering clear and compelling narratives to influence both technical and non-technical audiences. Strategic Data-Driven Decision Making: Strong analytical skills, utilising a data-driven approach to decision-making and optimisation. Able to lead cross-channel audience strategies and implement a test-and-learn approach to media effectiveness. Key Responsibilities Strategy Leadership and Digital Capability: Build digital and data-driven marketing capability within Diageo and its agency partners to drive effective digital media planning that delivers category and brand growth. Collaborate with senior leadership to define objectives and key results, communicate performance results, make recommendations to internal and external partners, lead regular business reviews, and support innovation initiatives. Campaign Management: Lead data-driven digital plans, manage budgets, work with multiple stakeholders and external partners, and use data, insights, and econometrics to evaluate, report business results, and optimise performance. Digital-First and Dynamic Digital Creative Development: Support and challenge teams and agencies to deliver high-standard creatives fit for purpose and channels, tactics, and expected outcomes. Support the development of dynamic digital creative using the latest technology. Learning Agenda and Industry Trends: Lead and evolve a learning agenda to accelerate data-driven marketing in Diageo, stay informed on industry trends, and provide regular inspiration to teams. Governance Standards and Legal Compliance: Ensure that all precision marketing activities uphold governance standards and legal compliance requirements with partners, agencies, and vendors. Digital Upskilling: Support and upskill Marketing and Commercial team members in implementing data-driven marketing campaigns, developing a performance-focused mentality across Diageo. Team Leadership: Lead Media Agency relationships, promote team growth and excellence through active coaching, and mentor one direct report. Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one. Rewards & Benefits Statement: We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: Celebrating our inclusive culture is core to Diageo's purpose of "celebrating life every day everywhere." We value everyone irrespective of background or identity because diversity helps our business grow. Flexibility is key; many staff work part-time or flexibly. Discuss your flexibility needs when applying-do not let anything stop you from joining us! To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application below.